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Eurostop further extends Opts in Far East with new office in China
24
Mar '08
Eurostop, a leading supplier of retail management and EPOS solutions for the fashion, footwear and general merchandise sector has opened a new office in Shanghai, China. Ms. Hew Poh Yin has been appointed Managing Director for Eurostop's China Operations. Her extensive network of connections has already enabled Eurostop to establish partnerships with other companies operating in the region, including JDA Software.

Poh Yin has 18 years experience in the Retail IT industry in China. Before joining Eurostop Poh Yin was the senior vice president for Homeworld (now known as CRC), the largest hypermarket retailer in China, where she managed a team of 270 people in the IT department.

Prior to this, Poh Yin worked for over ten years at JDA Software as a project manager. Here she managed the implementation of many large retail chain solutions including Seiyu in Singapore, Metro and Guardian in Malaysia, Shoesmart in Taiwan, Orient Home and Sichuan Good Home in China, Best and Less in Australia, Watson in Hong Kong, and Shopper Stop in India.

Poh Yin is currently working with the Eurostop team in London to translate and modify the company's products so that they are suitable for the Chinese market.

On joining Eurostop Poh Yin commented, “I am pleased to be joining Eurostop at this very exciting time for the company. The market for Retail IT systems in China is huge and I am looking forward to using my experience and contacts to help Eurostop expand rapidly in this arena.”

Richard Loh, Managing Director of Eurostop Ltd said, “China is an important market for Eurostop. Our existing South East Asian operations are going well and China was the next logical step for us. Poh Yin has an impressive array of experience which will be a key component in our continued success in the region, we are delighted to welcome her to Eurostop.”

Eurostop has international offices in Singapore and China.

Eurostop Ltd


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