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Alliance Data to enhance Torrid's existing customer loyalty program
Mar '08
Alliance Data Systems Corporation announced it has signed a long-term agreement with leading specialty retailer Hot Topic Inc to provide private label credit card services for its Torrid branded stores. Headquartered in City of Industry, Calif, Hot Topic is a specialty retailer of young men and women's apparel, accessories, music and gifts with 690 stores throughout the U.S. and Puerto Rico, and with fiscal 2007 net sales of $728 million.

Torrid is Hot Topic's newest multi-channel retail brand launched in 2001 providing plus-size, fashion-forward apparel and accessories for women through more than 150 stores nationwide and its website.

Under terms of the agreement, Alliance Data will provide private label credit card services including account acquisition and activation; receivables funding; card authorization; private label credit card issuance; statement generation; remittance processing; customer service functions; and marketing services for Torrid.

Alliance Data's private label credit card program will also complement and enhance Torrid's existing divastyle(R) customer rewards program. More than 1 million Torrid customers are currently enrolled in divastyle, which rewards customers for purchases by offering discounts, invitations to exclusive in- store shopping events, and communications regarding fashion trends and new styles. Divastyle customers that sign up for a Torrid private label credit card will receive additional program benefits for purchases made on the private label credit card.

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