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Sally Beauty to use e-Dialog's self-service tools
01
Apr '08
Sally Beauty Supply LLC, a specialty retailer operating more than 2,200 stores across the United States, Canada and Puerto Rico, has selected e-Dialog as its preferred e-mail and database marketing service provider.

e-Dialog will provide Sally Beauty with the services, technologies, strategy and analytics it needs to harness important customer insight, including behavioral and lifecycle information, in the creation of targeted, results-driven e-mail campaigns.

e-Dialog will integrate, host and manage the retailer's data, including customer, product and transactional records, while Sally Beauty will use e-Dialog's self-service tools to create and deploy triggered and non-triggered messages based on that data.

“We are very pleased to partner with e-Dialog to bring our e-mail communications to the next level of relevance and increase sales,” commented Mike Spinozzi, president, Sally Beauty Supply LLC.

“Their ability to help us integrate, manage and make our data useable in a well-timed and targeted fashion, in conjunction with their reputation for outstanding service, weighed heavily in our decision. e-Dialog will be a real asset to our e-marketing efforts.”

Tools like Insight Builder, which is part of e-Dialog's Precision Central Suite of e-mail marketing solutions, will allow Sally Beauty to analyze and segment its robust customer database in order to develop customized e-mail programs designed to increase conversions. In addition, e-Dialog's experienced staff will assist in identifying lifecycle messaging opportunities for Sally Beauty's target audiences.

“We are proud that a company with such a distinguished and successful history would choose e-Dialog as their partner for the next era in the development of their e-mail marketing program,” commented e-Dialog president and CEO John Rizzi.

“Our high-speed data processing engine will enable Sally Beauty to provide a just-in-time experience for customers based on their behaviors or on business events.”

GSI Commerce Inc


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