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GSI commerce outshines benchmarks for on-line customer satisfaction

15 Apr '08
3 min read

“ForeSee Results' surveys and analyses provide tremendous value in the form of summarized, actionable data about the online shopping experience. This type of information empowers our partners to make informed decisions to better serve their customers, enhance their Web stores and strengthen their brands.”

Customer satisfaction ratings for the GSI partner Web stores that were included in the report were the result of more than 30,000 surveys submitted in December 2007. While browsing an online store, customers were randomly prompted to answer questions and rate their experiences on a one-to-10 scale.

ForeSee Results then analyzed the data to show how GSI partners' online stores scored compared to the broader industry sampling. To compile the industry benchmark, ForeSee Results included the results of surveys from more than 65 leading e-commerce Web sites.

“Our e-retail benchmark shows that customer satisfaction for e-commerce sites is now higher than any other industry that we measure. For GSI partner stores to top these benchmarks in six significant areas is quite impressive and speaks to GSI's ability to help their partners create a customer-centric experience,” said Larry Freed, president and CEO of ForeSee Results.

GSI Commerce Inc

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