Ciba to demonstrate MyColorViz Creative software at DRUPA

22 Apr '08

3 min read

Ciba is presenting two new solutions for the handling and management of colors and effects at DRUPA 2008 in Düsseldorf from May 29 to June 11.

At the Ciba MetalFX stand, D17 in Hall 15, Ciba will be demonstrating MyColorViz Creative, a next-generation effect visualization and design software for Adobe Photoshop, which shows printed surfaces in 3-D and under true lighting conditions.

Another highlight, the latest version of the website, the one-stop shop for color formulation and color supplier contacts, will be shown at the Flint Group stand, C38 in Hall 05.

“Expanding the revolutionary MetalFX Color system with breakthrough design tools is a decisive step in our strategy to make the technology more accessible to designers,” says Sonia Megert Marshall, Global Head of Ciba Color Services. “

The new offering is the combined result of cutting-edge technologies we have recently acquired and Ciba's own long history of expertise in the management of color and effects.”

MyColorViz Creative effect visualization and design software for Adobe Photoshop is able to show accurately the final appearance of metallic prints, so that brand owners and designers in the packaging and graphic arts industries can design, experiment with and simulate various metallic printing effects onscreen. Before going to print, they can see their designs as they will look on the end product.

MyColorViz Creative allows graphic designers to create various silver effects based on real print process parameters, allowing for regional differences in inks and printing standards.

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