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GSI executes Social Navigation Web 2.0
29
May '08
GSI Commerce Inc announced that it has recently implemented PowerReviews' tag-based Social Navigation feature on select GSI partner Web stores. This feature allows online shoppers to more quickly find products and narrow the selection using customer feedback, specifically customer-rated pros, best uses and affinity groups.

Enabled by patent-pending PowerTags technology, Social Navigation dynamically incorporates product tags—succinct descriptive terms—gathered during the customer review process directly into a Web store's primary navigation.

Social Navigation combines the Web 2.0-enabled capability of tagging, unique to PowerReviews product review technology, with an online store's front-end navigation to increase the visibility of customer ratings and reviews and provide customers with another option for navigating product selections.

“We are proud to be the first e-commerce solutions provider to deliver Social Navigation to multichannel retailers,” said Sameer Shamsuddin, vice president of product management for GSI.

“This unique PowerReviews feature not only supplements a site's navigation with customer feedback, it also reduces the workload for our partners by leveraging user-generated content to drive sales. The response from our partners who've implemented Social Navigation has been positive, and we look forward to offering it more broadly across our partner base.”

Dick's Sporting Goods Inc is one of the first GSI partnersto offer this feature to its customers. As an example of how Social Navigation works on its Web store, a customer reviewing a golf driver can select tags to indicate why he likes it (accurate), typical uses (off-the-tee), pros (large sweet spot), and his affinity group (beginner). These products tags automatically become available on the site search for other customers.

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