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Internationally recognized POS Solution launched in India
Jun '08
Disney Artist has been launched in India in collaboration with Devyani International Limited. (DIL). DIL announced the successful implementation of LS Retail. DIL's prime requirement was to sustain quality and maintaining international standards for Disney that Disney is renowned world over for and to implement and roll-out an internationally recognized POS Solution to capture their Sales Process.

LS Retail is a full blown; end-to- end integrated retail solution built on top of Microsoft Dynamics NAV. This helps the customer to have online integration of data between the stores and the head office. DVS is the exclusive distributor of LS Retail Suite of Solutions in India. LS Retail along with Dynamics was implemented by Trident.

DIL currently operates 1200 SKU's under “Disney Artist” brand, which are increasing with the company's rapid expansion across India. The immediate need of the hour was to use an internationally proven end to end solution that met their requirement of quick and successful implementation. Moreover, the solution used should prove itself to be flexible and reliable as and when the organization scales its operations.

LS Retail is a fully blown integrated end-to- end solution built on top of Microsoft Dynamics NAV for the retail industry and this helps the customer to have online integration of data between the stores and the head office. For DIL, LS Retail was favored as it would help the organization manage their new business professionally and seamlessly and at the same time help them adopt best retail practices that will make them the industry leader

The immediate benefits accrued to DIL through the implementation of LS Retail, were:

• Comprehensive Business Intelligence - LS Retail NAV helped DIL, in tracking Sales related operations across all stores and other MIS crucial for Business Intelligence.
• Scalable in Size and Business- LS Retail was a vital tool for DIL at the head office, it helped them control and maintain data common to all stores. This includes, for example, item, customer and vendor management as well as the management of special offers and loyalty programs.
• Single Application Architecture- LS Retail's single application architecture for DIL meant that most functions are available at store level, head office level, or both. This flexibility helped DIL to configure the application according to their demands and build on their competitive advantage without needing expensive custom-made solutions.
• The LS Data Director- For DIL, Data Director takes care of high-speed data exchange between different Microsoft Dynamics NAV databases, and other databases that are not based on Microsoft Dynamics NAV. The Data Director was specifically designed to increase the speed of replication over Wide Area Networks (WAN). It uses shorter time to send data and requires less bandwidth than previous generations

Commenting on the positive changes in the operation process of Disney Artist Stores, Sukesh Gera, Head – IT and Systems of Devyani International said, “LS Retail solution has allowed DIL stores to quickly implement the best retail practices and functionalities. The system can easily expand to new stores and product lines. Users are pleased with easy interface of the system.”

He further emphasized, “We keep our processes simple and well defined, and hence our implementation strategy was a simple design in itself. We wanted to see the beauty of the software completely and therefore, DVS worked with us to realize the best practices of Retail as per software. Instead of modifying software, we improved our practices to suit the requirements of software which automatically improved our working. It has sure been an interesting phase.”

Emphasizing on the alliance, Mr. Arjun Verma (Executive Director & CFO), Devyani International Limited (DIL) stated, “We at DIL believe that technology is not a sunk cost but rather an investment to reduce huge long term costs. With LS Retail, we now have an internationally proven IT platform that supports further development of our business. LS Retail hence was an investment to maintain competitive advantage for DIL's long term growth in India.”

Commenting on the success of the LS Retail Suite, Rakhee Nagpal, Managing Director- Dynamic Vertical Solutions said, “Disney is an admired brand world over and it was our prime responsibility in ensuring the quality standards are maintained to their satisfaction.

As an organization we identify focus areas based on thorough research and a deep understanding of the needs and requirements of our client. This was well manifested in the case of Disney as well. The fruitful partnership between Trident and DVS has yet again yielded benefits and we look forward at many such projects.”

Dynamic Vertical Solutions

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