Home / Knowledge / News / Information Technology / ATG's Suite allows Chico's to do more specialized merchandising
ATG's Suite allows Chico's to do more specialized merchandising
25
Jun '08
ATG (Art Technology Group Inc), the premier provider of e-commerce software and platform neutral optimization services, announced that Chico's FAS, Inc. has successfully re-launched the Web storefronts for each of its retail brands as part of an aggressive multi-channel strategy powered by the full ATG Commerce Suite.

Boasting a streamlined shopping experience with easy navigation through each brand's extensive catalog of apparel and accessories, all three Chico's Web sites make use of industry leading functionality allowing the merchandising team to deliver targeted promotions and recommendations to consumers.

After recognizing a need to re-platform its existing sites in 2007, Chico's selected ATG Commerce to further accelerate the company's online business channel by enabling sophisticated merchandising campaigns. Chico's is a specialty retailer of private branded, sophisticated, casual-to-dressy clothing, intimates, complementary accessories, and other non-clothing gift items.

The Company operates 1,063 women's specialty stores operating under the Chico's, White House | Black Market and Soma Intimates names. By moving each of its online stores to a common e-commerce platform, Chico's has already begun strengthening its relationship with customers by leveraging ATG's extensive capabilities, recognized by analysts as the most powerful in the industry.

“The success of our private label business has set the stage for substantial future growth of both established and new Chico's brands,” said Stephen Carvelli, director of e-commerce, Chico's FAS, Inc. “For us to continue providing the best online experience for our customers, we know it is important to deliver a consistently rich online experience across all three of our brands.

Our own research – supported by retail client testimonials – clearly identified ATG's Commerce Suite as the offering capable of providing the functionality, reliability and especially the scaleability to meet our needs. We're pleased to see our new sites live. Over the coming months, we will continue the release of ATG driven features and functions that our customers will value.”

“Chico's is committed to maintaining and enhancing the online shopping experience its customers have come to expect, even as it has expanded the number of Web storefronts it supports,” said Cliff Conneighton, ATG senior vice president of marketing. “Winning shoppers' attention and loyalty continues to be challenging in today's economic climate, but Chico's has taken exactly the right steps to make it much easier.”

Art Technology Group Inc


Must ReadView All

EU, Japan finalise Economic Partnership Agreement

Textiles | On 18th Dec 2017

EU, Japan finalise Economic Partnership Agreement

Building on the political agreement reached in principle during the...

WTO, ITC launch cotton portal to enhance transparency

Textiles | On 18th Dec 2017

WTO, ITC launch cotton portal to enhance transparency

The World Trade Organisation (WTO) and the International Trade Centre ...

India much behind China in containerised cargo capacity

Textiles | On 18th Dec 2017

India much behind China in containerised cargo capacity

India’s total containerised cargo capacity of 8.75 million...

Interviews View All

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.1%
No
13.8%
Skip
18.1%

Total Votes: 94

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.8%
No
29.8%
Skip
7.4%

Total Votes: 94

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
9.6%
Skip
3.2%

Total Votes: 94

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.9%
No
8.5%
Skip
9.6%

Total Votes: 94


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search