Home / Knowledge / News / Information Technology / Workwear maker Carhartt's new website goes online
Workwear maker Carhartt's new website goes online
Jun '08
Carhartt, a Michigan-based manufacturer of premium workwear, launched a new web site, but first, the company seeks consumers to help knock down its old web site. Consumers can log on to Carhartt.com to use interactive demolition tools including a jack hammer, wrecking ball and dynamite sticks to accomplish the job.

“We make workwear for the active worker who works hard all day, and this is a fun game that allows them to be 'demolition experts' to destroy the existing site. They will then have an opportunity to tell their stories about their tough jobs, and read stories posted by other hard working men and women,” said Thadd Tucker, Carhartt's director of eCommerce.

“Our customers have some of the toughest jobs out there and we wanted to honor them by creating a space online where they can share stories about their jobs and feel connected not only to Carhartt, but to their fellow workers.”

When consumers log on to Carhartt.com, they can submit their Tough Jobs stories and photos in the Experience Carhartt section. This area of the site also includes information on “The Carhartt Difference,” which calls out the design details that make a garment uniquely “Carhartt.”

“Carhartt has produced quality workwear for more than 119 years,” said Tucker. “Over time, we've developed sort of a Carhartt DNA; design details that run throughout our entire line of products. We thought it was important for our customers to know what makes each of our garments unique.

It's things like triple-needle stitching on our coats and other apparel, larger openings on our pant legs to fit over work boots and shirts that have anti-odor and moisture management properties in them. Our customers can visit this part of the site and discover these details on all of our products.”

Users visiting the Experience Carhartt section will be able to request a visit to the job site from Carhartt's Work Strong trucks; a showroom on wheels featuring the latest in Carhartt workwear. At these events, workers can test their grip strength with the Carhartt Work Strong! challenge and play a Spin to Win game to win Carhartt prizes.

Users can check the Carhartt race schedule to see when Matt Kenseth and the no. 17 Pit Crew are on the track, learn more about Future Farmers of America, Stihl Timbersports and more on the all new Carhartt.com.


Must ReadView All

Textiles | On 24th Oct 2016

Indian govt plans roadshows to promote textile exports

The Indian government has planned to conduct roadshows to boost the...

Courtesy: TAL Group

Apparel/Garments | On 24th Oct 2016

TAL’s new garment factory goes operational in Vietnam

A new garment factory of the Hong Kong based TAL Group has become...

Information Technology | On 24th Oct 2016

X-Rite Pantone unveils appearance exchange file format

X-Rite Pantone, X-Rite Incorporated subsidiary that offers colour...

Interviews View All

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search