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Alliance Data signs multi-year agreement with New York & Co
11
Jul '08
Alliance Data Systems Corporation a leading provider of loyalty and marketing solutions derived from transaction-rich data, announced it has signed a multi-year contract extension agreement with top-10 client New York & Company Inc to continue providing private label credit card services to over 593 retail stores in 44 states and online.

Alliance Data has managed New York & Company's private label credit card program since 1996 and in 2006 launched New York & Company's co-brand credit card program.

Headquartered in New York, New York & Company is a leading specialty retailer of women's fashion apparel and accessories offering "New York Style" at great prices 2007 sales were $1.2 billion.

Under terms of the agreement, Alliance Data will continue providing private label credit card services, including account acquisition and activation; receivables funding; card authorization; private label credit card issuance; statement generation; remittance processing; customer service functions; and marketing services to New York & Company.

The private label credit card program complements the New York & Company Rewards Club loyalty program by providing additional benefits to cardholders based on their frequency of purchases and dollars spent with the brand.

"Our long-term partnership with Alliance Data has been instrumental in enabling us to drive sales and build customer loyalty to our brand," said Ronald Ristau, president and chief financial officer for New York & Company.

"Our card program brings us analytics expertise, customized communications opportunities and targeted rewards programs that incent our customers.

As a result, we've been able to attract and retain high-value customers in fact New York & Company cardholders are consistently our highest-spending customers."

"New York & Company is a strong example of a retailer's success in leveraging private label credit to increase sales and effectively market their brand and while building valuable, long-term relationships with customers," said Ivan Szeftel, president of Alliance Data's Retail Services.

"Throughout our 12-year relationship, we have enjoyed growing our partnership with New York & Company. We look forward to this next chapter in our joint efforts to grow their overall card program both private label and co-brand in a manner that provides value to both New York & Company and its customers."

Alliance Data Systems Corporation

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