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Nine West to utilize state-of-the art item-level RFID solutions
Aug '08
Jones Apparel Group Inc announced that it has initiated a program to evaluate Radio Frequency Identification (RFID) technology in select Nine West retail locations. The goal of this pilot program will be to study the benefits that item-level RFID provides in the areas of enhanced productivity, customer service and inventory accuracy.

"We are always looking for new ways to raise the bar and deliver outstanding customer service," said Sergio Prosperino, Senior Vice President, Store Operations at Nine West. "We are intrigued by the prospect of enhanced inventory visibility, and we think this can be of real value to our customers and store associates."

The team of companies with whom Jones is partnering on this initiative consists of:
• Vue Technology, which will provide the RFID software and system management solutions;
• Motorola's Enterprise Mobility Business, which will provide fixed and handheld RFID readers and antennas;
Avery Dennison, which will provide RFID tags and printers; and
• inCode Wireless, which will provide installation and integration services and, along with RFID Sherpas LLC, will perform operational and business case analysis.

"We are eager to begin this test to explore the benefits that RFID can provide in our retail footwear locations," said Norm Veit, Executive Vice President, MIS at Jones. "RFID has interested us for some time, and we believe it has reached the point where launching a pilot program of this nature makes sense. We are also pleased to be working with our chosen partners on this project, and we look forward to the support and expertise we are confident they will provide."

Jones Apparel Group Inc

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