Home / Knowledge / News / Information Technology / Hi-Tec featuring ion-mask WET IS DRY
Hi-Tec featuring ion-mask WET IS DRY
02
Sep '08
Leading British footwear brand HI-TEC launches a global first in footwear: the revolutionary ion-mask technology.

Held at the London Aquarium on Wednesday August 27th, HI-TEC's global launch will be hosted by the Gadget Show's Jason Bradbury. Guests to the event will witness a global first in footwear development; a pioneering, quantum leap in hydro management nano-technology - ion-mask.

During a series of eye catching displays and interactive activities HI-TEC will be putting ion-mask through its paces to show the exceptional benefits of this brand new technology.

Simon Bonham, HI-TEC Group Head of Marketing says; “HI-TEC discovered the potential of ion-mask 18 months ago when approached by creators of the technology P2i. Both teams have been working together tirelessly in the creation of a brand new page in the history books for nano-technology enhanced footwear.

HI-TEC is absolutely delighted and truly excited to be the first brand in the world to bring this incredible technology to the attention of the global consumer. The benefits of ion-mask technology in HI-TEC footwear are truly groundbreaking, and just as the mobile phone changed the face of telecommunications, ion-mask will change how you and your footwear behave around water.”

Dr Ian Robins, MD of P2i, adds: “ion-mask surface enhancement nano-technology can treat everyday objects without altering the look, design or feel of the object. The plasma process enables water repellent polymers to chemically fuse to the fibres of the footwear on a sub-microscopic (nano) scale rendering the product either Waterproof (WPi) or Hydrophobic (HPi).

Materials which can be treated include metals, ceramics, glass, polymers and paper. The benefits are as transparent as the technology itself with only tiny quantities of a non-toxic chemical used at room temperature, with minimal waste making the ion-mask process highly efficient and environmentally friendly, compared with traditional waterproofing methods such as dip applications or membranes.”

HI-TEC is launching the ion-mask revolution this autumn with the introduction of their V-Lite Altitude Ultra WPi walking boot. SS09 will see this brand new technology evolved even further with a collection of Waterproof (WPi) and Hydrophobic (HPi) boots, shoes and sandals.

Hi-Tec Sports

Must ReadView All

Textiles | On 24th Jan 2017

Textile industry demands relaxation of laws from Budget

The upcoming Union Budget 2017-18 should focus on relaxing certain...

President Donald Trump; Courtesy: White House

Textiles | On 24th Jan 2017

US sets ball rolling for withdrawal from TPP

President Donald Trump has set the ball rolling for withdrawal of the ...

Textiles | On 24th Jan 2017

Indian cotton consumption estimated at 290 lakh bales: CAI

The domestic consumption of cotton during the crop season 2016-17...

Interviews View All

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search