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Pantone extends Goe System with two new products
Sep '08
Pantone, an X-Rite company and the global authority on color and provider of professional color standards for the design industries, announced two new products that extend the PANTONE Goe System – PANTONE GoeBridge coated and PANTONE Color Cue 2.1.

PANTONE GoeBridge lets creatives accurately visualize and evaluate how the more than 2,000 solid colors in the PANTONE Goe System will reproduce in CMYK on coated paper. By providing conversion formulas for CMYK, sRGB and HTML in a single guide, GoeBridge empowers designers to easily and confidently repurpose projects for multiple color spaces, saving valuable time and avoiding costly mistakes.

Additionally, Pantone began shipping PANTONE Color Cue 2.1, the latest version of Pantone's award-winning, portable color identification device, which now includes the PANTONE Goe coated and uncoated libraries, as well as the CMYK values from GoeBridge. Both products enable designers to work with the same familiar PANTONE tools they've become accustomed to over the years with the PANTONE MATCHING SYSTEM, and ensure consistent color across design workflows.

“One of the most frequently asked questions about the Goe System is when will there be a guide to accurately compare solid Goe colors to CMYK conversions,” said Richard Herbert, executive vice president and general manager of Pantone.

“GoeBridge is exactly what designers have been asking for – the guide displays the closest possible CMYK match for each solid Goe color, preventing color surprises and expensive errors when clients try to print Goe colors in four-color process. We've also included sRGB and HTML data for repurposing colors for the Web, which make this an indispensible tool for a variety of design projects.”

“At Landor, the majority of our work centers on branding – where color is a critical component,” said John H. Bredenfoerder, design director at Landor Associates. “As designers, we never know what type of media a particular brand will touch, so for each project we develop a brand style book that includes the color conversions for print and Web reproduction to ensure repeatability and color consistency. GoeBridge will simplify color conversion and specification across the design process – regardless of the final medium.”

PANTONE GoeBridge coated:
Although many PANTONE Goe colors can be successfully reproduced in four-color process, some cannot because of the inherent gamut limitations of process printing. GoeBridge displays all 2,058 Goe colors in a portable, fan guide format on coated stock alongside their closest four-color process equivalent. The CMYK values are provided for each process color and sRGB and HTML values are included for the solid colors, extending the guide's multimedia capabilities to Web design.

The PANTONE GoeBridge coated guide is produced in a sustainable manner to meet certification standards set forth by the Forest Stewardship Council (FSC),an independent organization that promotes responsible management of the world's forests. Products carrying the FSC label are certified to assure consumers that they come from forests managed to meet the social, economic and ecological needs of present and future generations (Certificate Code SW-COC-003183).

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