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Kings Road invests in Eurostop retail systems
Sep '08
Kings Road Sporting Club, an independent retailer specialising in women's activewear and swimwear has invested in Eurostop's retail management system to manage sales and stock. The company is using e-pos on all tills in store and e-rmis to manage sales and stock. The company has a reputation for stocking stylish and exclusive brands that are not readily available in the UK, offering customers a fantastic choice. The store claims that it has increased sales and provides a more responsive customer service using Eurostop's retail system.

The store uses e-pos to capture all sales at till point linked to its head office e-rmis system. Minimum stock levels are monitored using e-rmis, with automatic replenishment, providing a more accurate and faster method of tracking and managing stock than its previous systems. Kings Road Sporting Club will also be integrating Eurostop's solution with its bespoke customer loyalty system to enable it to keep customers informed of promotions and offers via email.

Unlike most swimwear stores, the outlet sells a large number of bikinis as separates, allowing customers to mix and match sizes, colours and styles. Eurostop's system has enabled KRSC to drill down through sales data and generate reports that identify popular sellers/non sellers by any criteria.

According to David Conitzer, Director at King's Road Sporting Club; ”Eurostop's retail system gives us the flexibility that we need. It allows us to really get an accurate picture of our business and operate efficiently."

“It enables us to deliver an excellent service to our customers. We can provide a wider choice, while still managing our turnover and profitability. We were also impressed with their proven experience of working in the retail industry and their flexibility and ability to customise the system to meet our exact requirements.”

King's Road Sporting Club plans to integrate the retail systems with its online store. The e-commerce site will be integrated with the same stock systems, enabling online sales to be managed efficiently.

Philip Moylan, Sales and Marketing Manager at Eurostop said; “Our systems have been designed to enable retailers to capture sales data at till point easily and efficiently and then use that data to make informed decisions on stock management. For stores like King's Road Sporting Club, that offer customer a wide range of products, having up to the minute sales data is essential to manage profitability.”

Established in 1994, Kings Road Sporting Club (KRSC) is part of a family business which itself has been established for 100 years. Kings Road Sporting Club is an independent sportswear retailer specialising in women's activewear and swimwear.

Eurostop Ltd

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