Home / Knowledge / News / Information Technology / Fluid for Lucky Brand
Fluid for Lucky Brand
16
Oct '08
Lucky Brand has retained Fluid, an interactive online retail solutions company. Fluid will assist in deploying interactive online shopping experiences that unite the brand, their customers and their products in meaningful ways. By creating signature online experiences, Fluid will deliver the same kind of branded, entertaining, fun and social experiences that customers already enjoy while shopping at Lucky Brand's retail stores.

“We believe the online shopping experience should be an engaging customer-centric experience,” said Andrew Sirotnik, chief experience office for Fluid. “Lucky Brand has an extremely rich heritage and distinctive brand positioning. There's a lot we can do in the digital realm to extend that brand experience and blend it into a world-class online shopping experience. We believe this will drive the continued growth of the company and augment the value of their brand as a leader in this space.”

Rooted in rock 'n' roll and vintage-inspired, Lucky Brand designs and produces denim, sportswear, knits, woven's, outerwear, t-shirts, active wear and has recently launched Lucky Kid. Additional Lucky Brand licensed products include swimwear, watches, iPod players, and accessories for men and women. Lucky Brand Jeans has over 180 neighborhood stores nationwide and internationally.

Lucky Brand

Must ReadView All

Textiles | On 6th Dec 2016

Garments, yarn export entitlement quota extended for 1 yr

Indian government has extended the export entitlement quota for...

Textiles | On 6th Dec 2016

Cash inflow will revive sales: Textile industry

The textile industry representatives are hopeful of revival of...

Courtesy: SIMA

Textiles | On 6th Dec 2016

Amma gave special attention for textile growth in TN: SIMA

Former Tamil Nadu chief minister J Jayalalithaa paid special...

Interviews View All

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search