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New Balance uses CenterStone's iVendix B2B solution
Oct '08
New Balance EMEA, in partnership with CenterStone Technologies, the international provider of Web-based ordering solutions for manufacturers of apparel, footwear, equipment and accessories, has selected CenterStone's iVendix B2B e-Commerce application.

iVendix will provide New Balance's sales force and more than 4,000 dealers with a 24/7 on-line ordering solution in EMEA. New Balance dealers and sales reps now will be able to view automated catalogues, check on the availability of product, place orders, and track and monitor the status of those orders using iVendix.

“When looking for a B2B solution the choice was very easy. CenterStone has a tremendous track record in providing a fast and easy solution, which is a perfect fit for us," said Maurice Oomen, New Balance's IT Manager EMEA.

"We are extremely pleased to be partnering with CenterStone on the launch of our B2B platform. The combined strength of their technology and our replenishment program through our EU manufacturing capabilities positions New Balance to deliver value to our customers like no else can," said Jonathan Ram, New Balance's Managing Director for the EMEA Region.

He continued, "We are continually striving to improve our service levels and the 24/7 order entry, order management and inventory availability access will assist our retail partners in maintaining optimal New Balance footwear and apparel inventory levels, maximize their inventory turns, reduce mark-downs and ultimately be more profitable. The CenterStone B2B deployment is critical to our goal of double our revenue by 2012."

New Balance has joined a growing list of companies that understand the urgency of modernizing the way of conducting business with retailers through more efficient processes, real time information, and better customer service.

“We're delighted that a leading corporation such as New Balance has recognized the potential of iVendix. Sales reps and customer service assistants will be able to maximize the satisfaction of their clients by making the ordering process faster and more efficient. EMEA dealers will be able to conduct business at their convenience and thus, better serve consumers at the point of sale."

"A competitive advantage that will certainly contribute to stimulate New Balance global sales in the next 3-5 years and reinforce the attractiveness of the brand,” said Christophe DeLussac, general manager for CenterStone Technologies' European operations in Paris.

New Balance

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