Home / Knowledge / News / Information Technology / G+G launches consumer marketing campaign for Rafaella
G+G launches consumer marketing campaign for Rafaella
23
Oct '08
Graj + Gustavsen announced that it has launched its consumer marketing campaign for rafaella, a women's career and casual sportswear apparel brand, through a series of online marketing initiatives.

rafaella began working with G+G in 2007 to reposition the brand to resonate uniquely with modern women. G+G built on rafaella's legacy of making The Perfect Fitting Pants, culminating in the new rafaella positioning which combines innovative performance features and fabrics with great designs. The result is rafaella form + function offering “Smart, Beautiful Clothes for Work and Life.” The company has trademarked the term “ergo-fti” to represent this unique design concept.

Under the new mandate, G+G worked with rafaella to create and launch an integrated consumer marketing campaign designed to build online consumer awareness of the brand through the launch of an enhanced website (http://www.rafaellasportswear.com/), e-newsletters, interactive forums, blogs, giveaways, banner ads, social media initiatives and cooperative advertising with retail partners.

“We are excited to continue working with rafaella to unveil and build awareness of the brand,” said Simon Graj, Founding Partner of G+G. “Through a compelling online marketing campaign that captures the authentic basis of the brand, we will establish and grow rafaella form+function's online presence while forging a deeper connection with customers.”

Christa Michalaros, CEO of rafaella group, stated, “We are thrilled with our partnership with G+G and on future brand building initiatives for the rafaella group. Their knowledge of rafaella and its customer is invaluable as we continue to elevate the brand.”

Graj + Gustavsen is a New York based strategic and creative branding firm. For over 18 years, G+G has partnered with brand owners, investors, and operators to successfully maximize brand value by creating, extending, and rejuvenating businesses and Brands.

Graj + Gustavsen


Must ReadView All

Textiles | On 18th Aug 2017

Turkey imposes temporary duty on POY from 7 countries

Turkish ministry of economy has announced imposition of provisional...

Textiles | On 18th Aug 2017

GST return filing deadline for transitional credit

For businesses who want to avail the transitional input tax credit...

Apparel/Garments | On 18th Aug 2017

AEPC wants clarity on minimum wages for garment sector

The Apparel Export Promotion Council (AEPC) has urged the Indian...

Interviews View All

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
66.7%
No
16.7%
Skip
16.7%

Total Votes: 30

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
43.3%
No
36.7%
Skip
20.0%

Total Votes: 30

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
83.3%
No
6.7%
Skip
10.0%

Total Votes: 30

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
60.0%
No
10.0%
Skip
30.0%

Total Votes: 30


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search