Home / Knowledge / News / Information Technology / G+G launches consumer marketing campaign for Rafaella
G+G launches consumer marketing campaign for Rafaella
23
Oct '08
Graj + Gustavsen announced that it has launched its consumer marketing campaign for rafaella, a women's career and casual sportswear apparel brand, through a series of online marketing initiatives.

rafaella began working with G+G in 2007 to reposition the brand to resonate uniquely with modern women. G+G built on rafaella's legacy of making The Perfect Fitting Pants, culminating in the new rafaella positioning which combines innovative performance features and fabrics with great designs. The result is rafaella form + function offering “Smart, Beautiful Clothes for Work and Life.” The company has trademarked the term “ergo-fti” to represent this unique design concept.

Under the new mandate, G+G worked with rafaella to create and launch an integrated consumer marketing campaign designed to build online consumer awareness of the brand through the launch of an enhanced website (http://www.rafaellasportswear.com/), e-newsletters, interactive forums, blogs, giveaways, banner ads, social media initiatives and cooperative advertising with retail partners.

“We are excited to continue working with rafaella to unveil and build awareness of the brand,” said Simon Graj, Founding Partner of G+G. “Through a compelling online marketing campaign that captures the authentic basis of the brand, we will establish and grow rafaella form+function's online presence while forging a deeper connection with customers.”

Christa Michalaros, CEO of rafaella group, stated, “We are thrilled with our partnership with G+G and on future brand building initiatives for the rafaella group. Their knowledge of rafaella and its customer is invaluable as we continue to elevate the brand.”

Graj + Gustavsen is a New York based strategic and creative branding firm. For over 18 years, G+G has partnered with brand owners, investors, and operators to successfully maximize brand value by creating, extending, and rejuvenating businesses and Brands.

Graj + Gustavsen


Must ReadView All

Uzbekistan, S Korea to launch textile techno park in Sept

Textiles | On 19th Feb 2018

Uzbekistan, S Korea to launch textile techno park in Sept

Uzbekistan and South Korea plan to launch a modern textile techno...

Hyosung to invest Rs 3,000 cr in Maharashtra spandex unit

Textiles | On 19th Feb 2018

Hyosung to invest Rs 3,000 cr in Maharashtra spandex unit

The largest global spandex producer Hyosung Corporation of South...

Courtesy: VF Corporation

Apparel/Garments | On 19th Feb 2018

VF Corp Q4 revenue climbs 20% to $3.6 billion

The revenue of VF Corporation, a global leader in branded lifestyle...

Interviews View All

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Top executives
Textile industry, India

Such fairs are a must for industry to showcase new innovations

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search