Interviews
Retailers use new web features to hook holiday shoppers
05 Nov '08
4 min read
“As budget-focused consumers begin holiday shopping, many are starting on the web to look for gift ideas and research products,” said Helen Malani, Shopzilla's Online Shopping Expert. “Whether they make those holiday purchases online or in stores, the Internet will have a tremendous influence on holiday sales this year.”
With the Internet becoming more of a mainstay in the retail landscape, many retailers will be using their storefronts to promote company websites this holiday season. According to the survey, three-fourths (74.3%) of multichannel retailers will offer email registration in stores for customers who don't yet subscribe. Nearly as many (71.4%) will advertise websites in stores and more than half (51.4%) offer the ability for store associates to place an online order for customers.
With the Internet becoming more of a mainstay in the retail landscape, many retailers will be using their storefronts to promote company websites this holiday season. According to the survey, three-fourths (74.3%) of multichannel retailers will offer email registration in stores for customers who don't yet subscribe. Nearly as many (71.4%) will advertise websites in stores and more than half (51.4%) offer the ability for store associates to place an online order for customers.
National Retail Federation
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