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GirlSense expands Fashion Design Tools for future fashionistas
Nov '08
GirlSense.com, the virtual fashion community that empowers young girls to explore their individual sense of style, adds a sheaf of new design tools to their creative quivers. The tools are an integral part of the new GirlSense fashion design studio and offer users an expanded array of design options, patterns and templates as well as even greater control to create and customize their designs.

Fun, free and oh so au courant, the GirlSense website - www.GirlSense.com - is a safe, online environment where tween and teen girls can design, market and retail their virtual fashions. With design options as detailed as the selection of buttons, zippers or metal eyelets; as intricate as fabric patterns, stitching and trim, and as bold as strategically placed tears and esthetically placed stains, the new design studio helps girls to express their own unique fashion point of view.

From tees and shirts to jeans, slacks and jackets - and a virtual catwalk of shoes, boots, handbags and myriad other accessories - the members of GirlSense use the design studio tools to make their individual visions into virtual realities.

"An ever evolving site, GirlSense welcomes new members daily while growing with the 13-million girls who already share their visions with the greater GirlSense community," explained Cathy Glazer, CEO of GirlSense. "We're already developing new additions to the design studio that allows girls to adopt more free-form, 'design it yourself' options for the fashions as well as an even wider-ranging design studio capable of creating more virtual accessories, objects d'art and furniture."

Indeed, the GirlSense community's features go beyond the virtual clothing and accessories and include the design and creation of the virtual boutiques that sell the merchandise and even the creation and evaluation of ads, auctions and special events that draw prospective customers to their virtual sales venues.

"Whether or not GirlSense is fostering future generations of fashion designers, retail impresarios, marketers and MBA's GirlSense is first and foremost a place for girls to have the freedom to express their creative ideas and inspire their peers throughout the community,," added Glazer.

IAC CAP, a wholly owned business of IAC, is a leading web developer of consumer applications and portals which enable users to creatively and visually express themselves online.


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