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JCPenney bolsters jcp.com with new features
Nov '08
With "Cyber Monday" just around the corner on December 1, J. C. Penney Company, Inc has launched new enhancements to jcp.com - JCPenney's largest store with more than 250,000 stylish, high-quality merchandise offerings at affordable prices.

Making shopping online easier and more convenient than ever, these new features include an enhanced homepage, the addition of customer reviews, enhanced product images and information, as well as the introduction of new online "Screenbusters" - the online version of the Company's popular in-store "Doorbusters."

"As the hub of our enterprise, jcp.com has become an important vehicle for engaging our customers with the JCPenney brand. These new enhancements - just in time for 'Cyber Monday' - are yet another example of how we continue to build a leading multi-channel experience that makes shopping JCPenney easier and more exciting for our customers," said Mike Boylson, chief marketing officer for JCPenney.

"We are focused on adding conveniences to jcp.com that will enhance our customers' overall shopping experience - particularly during this busy shopping season - while showcasing the array of stylish, high-quality gifts at affordable prices that can be found at jcp.com."

New enhancements to jcp.com:

- Introducing jcp.com "Screenbusters" - Along with free shipping offers, customers visiting jcp.com this "Cyber Monday" can also expect to see "screen busters." Similar to JCPenney's highly successful in-store "Doorbuster" specials, "Screenbusters" feature exciting items available online - at very affordable prices - for a limited period of time.

-Enhanced Homepage - In an effort to provide an even easier and exciting shopping experience for its customers, JCPenney has added new features to the jcp.com homepage such as a new "Shop this Sale Online" or "Shop this Sale in Store" buttons, showing customers various ways they can save, no matter which shopping channel they choose.

- Customer Reviews - This new feature enables JCPenney customers to view, create and share their experiences with JCPenney products through comments, video, photos and even via their favorite social media networking site such as Facebook, Digg, or del.icio.us.

- Enhanced Product Images and Information - Product gallery pages now provide a larger image of the merchandise items, making it easier for customers to view the assortment at a glance. Along with the larger images, a new "quick view" feature in the product gallery pages allows customers to view key product details such as product description, available sizes and more.

On the product page itself, alternate images, an improved zoom tool, and enhanced color swatch capabilities, enable customers to feel even more confident about the purchase decisions they make for themselves and their families.

While the holiday shopping season is often a peak purchase period for online retailers, JCPenney has also learned that customers are increasingly searching the Internet before ever stepping foot in a store. In fact, extensive customer research conducted by jcp.com found that a large number of customers are online for a purpose other than shopping - including viewing merchandise, comparing prices, finding sales and promotions, exploring tips and ideas, and more. Consider the following:

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