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Alliance Data renews contract with Buckle
08
Dec '08
Alliance Data Systems Corporation announced it has signed a multi-year contract renewal with The Buckle Inc to continue providing private label credit card services. Headquartered in Kearney, Neb., The Buckle, Inc. is a leading multi-channel retailer offering a unique mix of high-quality on-trend apparel, footwear and accessories for fashion-conscious young men and women. Buckle currently operates more than 380 retail stores in 39 states, as well as its website www.buckle.com. A client of Alliance Data's since 1995, The Buckle's fiscal 2007 net sales were nearly $620 million, and year-to-date net sales have increased by approximately 32 percent through September 2008.

Under terms of the renewal agreement, Alliance Data will continue providing private label credit card services including account acquisition and activation; receivables funding; card authorization; private label credit card issuance; statement generation; remittance processing; customer service functions; and marketing services to Buckle.

The private label card solution also includes support of Buckle's points-based rewards program, called B-Rewards, where cardholders earn one point for every dollar spent, and receive dollars-off certificates redeemable at Buckle.

"Our long-standing relationship with Alliance Data has developed into a true partnership. We rely on Alliance Data's industry knowledge and marketing tools to help us attract cardholders and keep them as ongoing guests," said Dennis Nelson, president and chief executive officer, Buckle. "Through our partnership, we are able to offer valuable benefits to our most loyal shoppers. We look forward to a continued relationship with Alliance Data as we continue to build upon past successes."

"We're proud of the relationship we've forged over the years with The Buckle; they have an exciting brand that truly resonates with their target customer," said Ivan Szeftel, president of Retail Services for Alliance Data. "Together we've built a private label credit program that amplifies and extends the Buckle brand experience - from marketing to customer care - providing their customers with even more value. We'll retain this customer focus as we extend our private label partnership, helping to drive Buckle sales and increasing customer loyalty."

Alliance Data Systems Corporation

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Courtesy: India ITME

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