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National Lampoon acquires JerkassClothing
Dec '08
National Lampoon Inc has acquired JerkassClothing.com, a company specializing in youth and college oriented t-shirts. This is the first e-commerce site acquired by the company, and follows a string of online acquisitions by National Lampoon.

The acquisition of JerkassClothing.com also represents National Lampoon's new push into branded apparel and merchandise, and will help the company leverage its brand into merchandise sales worldwide. JerkassClothing.com will now be the primary retailer--both “bricks and mortar” or web based--to carry National Lampoon branded clothing.

“We are always looking to expand our business, revenue, and brand in innovative new ways,” said National Lampoon Chief Executive Officer Daniel Laikin. “The acquisition of JerkassClothing.com gives National Lampoon another way online to potentially generate substantial revenue, while connecting with our audience.”

The Jerkass Clothing Company is based in Milwaukee and was created in 2005 by Richard Lorbach. He started the company by designing and printing shirts locally before taking the business online and offering the t-shirts worldwide. The company currently produces over 100 designs in styles including “Coast to Coast State Slogans,” “Too Cool For School,” and “Vintage Tavern Tees.” They will now create a new line for National Lampoon themed merchandise.

“We are great fans of National Lampoon and are thrilled to be able to bring its unique blend of humor to the marketplace. We think the shirts will be very popular with the college crowd and beyond,” said Lorbach.

This follows the acquisitions by National Lampoon of DrunkUniversity.com, CollegeHangover.com, and Comedy Express, and the more recent acquisitions of AllModelZone.com and ZingFu.com. These acquisitions reinforce the company's strategy of building niche and branded online networks, with a focus on owning a significant portion of the sites and traffic. The company's current online networks include the National Lampoon Humor Network, the Drunk University Network and the ZAZ Network with plans in place to expand to additional verticals and increase traffic, affiliates, impressions, and advertising revenue.

National Lampoon Inc

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