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New retail solutions from Motorola to enhance customer delight
Jan '09
The Enterprise Mobility business of Motorola, Inc. announced new retail solutions that are designed to improve the customer experience. With new advanced data capture, mobile payment, voice and wireless security solutions that improve associate productivity, protect customer data and enhance the shopping experience, Motorola is providing store associates access to information that will help yield better decisions and ultimately better business results.

“Motorola is helping retailers tailor their offerings to meet the changing needs of shoppers through secure access to data and information, when and where they need it, while offering consumers a more personalized shopping experience,” said Frank Riso, senior director of retail solutions, Motorola Enterprise Mobility business. ”With our portfolio of retail solutions Motorola can meet today's consumer and retailer needs by empowering the store associate to transform the retail enterprise.”

Improved Associate Productivity to Reduce Customer Lines:
According to a recent Motorola study, 23 percent of shoppers reported that they were unable to purchase everything they needed or wanted in stores this holiday season. Empowering store associates with the enterprise mobility tools they need to get the job done quickly and efficiently builds customer loyalty and can boost sales – especially during peak shopping times.

Motorola's new DS9808 digital imager scanner, with its unique hybrid ergonomic form factor, helps improve associate productivity in a variety of ways. It is optimized to be used in both hands-free mode for rapid scanning of multiple items and in handheld mode for scanning items as far away as 18” that may be too heavy or bulky to be lifted on the counter.

Offering the most versatile working range and fastest swipe speed of any scanner in its class, associates can reduce wait times and quickly check-out customers. With the ability to read 1D, 2D and PDF-417 bar codes, the DS9808 supports business-critical retail applications such as auto-population of forms, returns monitoring and age verification, helping to improve the customer experience and build shopper loyalty.

With Motorola's new Total Enterprise Access and Mobility (TEAM) Express solution, customers can further improve in-store efficiencies and improve employee responsiveness by providing associates with virtually instant communications. The TEAM Express solution provides push-to-talk capability between different types of devices, including voice-capable Motorola mobile computers, bar code scanners, TEAM VoWLAN smartphones and Motorola two-way radios — ensuring workers have the right tools necessary to stay connected and remain productive.

Leveraging existing WLAN infrastructure, this server-less solution provides a fast and easy to deploy path to basic interoperable voice communications. Now, associates from the shop floor to the loading dock to the warehouse can share information at the touch of a button, without the need to carry additional devices.

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