New retail solutions from Motorola to enhance customer delight

13 Jan '09

6 min read

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Motorola's new PCI-compliant DCR-7X00-100R mobile payment module mobilizes the point-of-sale and addresses a key challenge for retail and hospitality establishments – to more quickly respond to and complete customers' credit, debit and loyalty card transactions. By providing access to banking and customer relationship management (CRM) systems, businesses can create a mobile point of sale (MPOS) solution that is ideal for applications such as line-busting in retail stores and car rental agencies and table side payment at hospitality establishments

This new Payment Card Industry PIN Entry Device (PCI PED) for the MC70 and MC75 Enterprise Digital Assistants (EDAs) includes a PIN pad for online debit card transactions. With the new payment module, retailers can now offer customers the choice of paying with credit or debit – while taking advantage of lower transaction charges for online PIN debit transactions. The mobile payment module augments Motorola's secure and PCI compliance-driven wireless mobility solutions portfolio.

Delivering PCI-compliant WLAN Deployments for Secure Shopping:
As more organizations move to a secure all-wireless enterprise, IT departments continue to respond to an increasing number of wireless security threats that can disrupt operations and affect the bottom line. Firewalls for wired infrastructure have matured to provide comprehensive security for wired networks, but are blind to many attacks initiated within the wireless networks, putting confidential consumer data at risk.

The industry's first Wireless Firewall from Motorola provides clean separation between wireless and wired networks, as required by the latest Data Security Standards enforced by the Payment Card industry. In conjunction with Motorola AirDefense wireless IPS, it ensures that shoppers' sensitive personal information and credit card data is safeguarded at all times with unparalleled traffic inspections at every network layer.

The enhanced stateful Wireless Firewall is easy to deploy and integrates with leading enterprise authentication systems. Customers can leverage its built-in locationing engine to enforce user identity-, role- and location-based security policies, ensuring access to sensitive consumer data is accurately monitored and controlled. Motorola's wireless LAN (WLAN) access points, switches and mobile computing devices support the IEEE 802.11i security standard, as mandated by the new PCI Data Security Standard (DSS) version 1.2.

Empowering Shoppers with Self-Service Solutions:
As shoppers become increasingly more tech-savvy, the desire for self-service shopping capabilities is on the rise. A recent Motorola holiday survey found that of the 1 in 5 holiday shoppers who shopped in a store with a self-service price checker/kiosk, nearly one-half used the kiosk and 86 percent of those eventually purchased the checked item.

Designed to empower customers with the information they need to shop more effectively, Motorola's new MK500 is a compact, affordable micro kiosk designed to run in-store, self-service applications such as price check, gift card balance look-up and loyalty card point balance data. With a focus on improving customer satisfaction, the MK500 Micro Kiosk enables shoppers to retrieve the information they need to make more informed purchase decisions.

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