Crocs to expand online business globally with Demandware
Demandware announced that Crocs Inc, a global designer, manufacturer and retailer of footwear and apparel for men, women and children under the Crocs brand, has selected the Demandware eCommerce Platform as the foundation upon which to grow its global online business. By partnering with Demandware, Crocs will have a scalable ecommerce platform that provides complete brand control and enables the retailer to quickly expand its online business globally with sites in the U.S., Europe and Asia.
Initially developed as a boating/outdoor shoe touted for its superior grip and non-marking sole, Crocs Footwear quickly became a bona-fide phenomenon, worn for comfort, function and fashion. Today, the company is in the process of expanding its global online business. Crocs needed a way to rapidly establish an international online presence while maintaining full control over its brand so it can focus on delivering a rich and dynamic shopping experience for customers.
“Online growth is an important area of focus for us as we launch new sites in a number of international markets over the next two-three years. We selected Demandware because we needed an ecommerce platform that could help us meet this ambitious timeline for international growth, while giving us complete freedom to control the look and feel of our sites without having to manage and maintain the infrastructure,” said Chris Ladd, Croc's VP of Global eCommerce.
“Demandware's business model is very attractive in this current global economy, when large-scale capital infrastructure projects are increasingly difficult to justify. Its on-demand delivery and pricing model makes it cost-effective for companies like Crocs to continue to drive ecommerce projects forward, setting us up for long-term success,” said Ladd.
Demandware provides Crocs with the following key capabilities to support its multi-site, global ecommerce initiative:
• Ability to develop multiple sites quickly from a common architecture
• Extensive expertise launching ecommerce sites internationally
• Full in-house control over merchandising promotions, catalog, pricing and all other aspects of the online shopping experience to easily customize sites per region or product line
• Seamless, automatic upgrades to continually leverage new merchandising functionality for site innovation
• Support for multiple languages, currencies and payment types
• Integration with various payment and backend systems
• On-demand model that eliminates the need to invest and maintain costly geographically dispersed IT infrastructure
“Crocs is an innovative brand that has quickly become a household name, and we are thrilled that the company has chosen Demandware as its ecommerce platform,” said Stephan Schambach, founder and chairman of Demandware. “With Demandware, Crocs is able to significantly cut the time to market for their international sites so they can begin tapping into new markets and driving revenue.”
Demandware drives the success of high-growth brands with the only enterprise-class On-Demand eCommerce Platform that empowers merchandising and marketing talent with total control over the shopping experience and continuous competitive differentiation.