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AptClarity by QlikView - a boon for apparel industry

16 Mar '09
5 min read

• Dreamgirl International is one of the fastest growing lingerie manufacturers in the US. Better visibility into sales trends vs. inventory and production plans led the company to realize over $200,000 in savings almost immediately upon deployment. Since then, Dreamgirl has used AptClarity's analysis tools to manage the performance of sales programs for their external reps, leading to increased sales. The financial, sales and inventory information extracted by the tools is so reliable, it is used in the regular audits performed by the company's bankers.

• Fire is one of the fastest growing brands of dresses and sportswear for teens and young women, with customers that include Nordstrom and Dillard's. The AptClarity Dashboard enables Fire management to easily identify best sellers and compare year to year booking performance by rep, customer and product category. The greater visibility offered by the QlikView-powered application allows them to be more aggressive and agile in their pricing plans for their top sellers, keeping them a few steps ahead of the competition. In addition, improved insight into how product lines are performing has resulted in more accurate production planning.

• For Quiksilver, the leading global manufacturer of surf-inspired apparel and accessories with annual sales over $2 billion, AptClarity initially implemented a Chargeback Management Dashboard which has directly improved the bottom line. Chargebacks are invoice deductions retailers take upon payment to their suppliers for a variety of reasons including markdown and advertising allowances, and penalties. With the Chargeback Dashboard, Quiksilver can analyze deductions by reason, across product lines and by customer, leading to improved processes, higher collections and timelier resolution. Quiksilver also uses the AptClarity Dashboard for comprehensive sales analysis to provide visibility across product lines and divisions, to view booking and sales performance by multiple variables such as season, sales rep or region, and to analyze customer profitability at the click of a button.

“There are a lot of BI tools on the market today, but what is appealing about our industry-specific Dashboards and QlikView is the power and flexibility of the solutions we can deliver, and how quickly we can do it,” said Kirk Feldman, managing partner at AptClarity.

“Our approach allows us to deploy an application in a week, which quickly changes the client's perception about the results they can achieve. Instead of managing by the seat of their pants, our clients get vital insight and can make better, faster decisions, all while reducing the costs associated with gathering and analyzing information. It's a powerful tool for maximizing company performance.”

“The challenges facing apparel manufacturers aren't the same today as they were in the past,” said Peter McQuade, vice president of alliances at QlikTech. “These days, agility and flexibility in identifying issues and making decisions can be the difference between success and failure. AptClarity offers the rich toolset and domain expertise to help customers compete more effectively, armed with the accurate and timely information they need.”

QlikTech International AB

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