Home / Knowledge / News / Information Technology / Wizzard Media to work with trendsetting fashion line Primp
Wizzard Media to work with trendsetting fashion line Primp
16
Mar '09
Primp and Wizzard Media, the world's largest podcasting service, announced the launch of the podcast series “Primp”. Primp has been worn by celebrity fashionistas Jessica Simpson in the reality series “The Newlyweds,” Paris Hilton on “The Simple Life” and continues to be spotted on Hollywood “it” girls like Hayden Panitierre, Britney Spears, Rachel Bilson, Miley Cyrus, Tyra Banks, Lindsay Lohan and even Sasha Obama.

It's clear that the brand's slogan “What girl doesn't like to primp?” is true. The fashion line continues to be regularly featured in magazines such as InStyle, InTouch and Life&Style, and is available in 300 specialty stores nationwide and at fine department stores including Macy's, Nordstrom, and Bloomingdales. Primp is partnered with The Robert Thorne Company, a leading Hollywood management, brand consulting and strategic planning firm.

The Primp podcast will take audiences behind the scenes from design to delivery and show what it really takes to create one of the hottest luxury brands today. Wells Butler launched the line in the spring of 2004 and it is her tireless dedication to her vision that has lead to its success. In the podcast series Wells shares that success and is accessible and open about the process of design, discussing everything from her inspiration for the season's materials and girly prints the line is known for to how all the material is dyed and patterns are made.

“Through my podcast I hope to reach out in a new way to not only those who are already wearing my line but also to inspire others to follow their dreams and show them the work that is involved in making them a reality,” said Wells. “I chose global podcast leader Wizzard Media to share my work with other people who want to truly understand the work it takes before fashion gets to the runway.”

“We are excited to be working with Primp,” said Chris Spencer, CEO, Wizzard Media. “We know what an effective tool podcasting can be and look forward to helping Wells better reach her fashion forward audience and bringing more high quality female video content to our podcast network.”

In addition to providing marketing and content development support, Wizzard Media, who announced 1.2 billion download requests in 2008, will also work to secure relevant ad campaigns from leading national brands for insertion into the Primp podcast.

Primp is currently expanding to a full apparel offering beyond its current knits and basics product, and is actively developing footwear, handbags and other accessories, and beauty and home products in the States and elsewhere.

Wizzard Media


Must ReadView All

Courtesy: Pexels

Fashion | On 23rd Jun 2018

Nigerian bank launches N1 bn fund for fashion entrepreneur

Nigeria’s Bank of Industry has set aside 1 billion Naira (N) to...

Courtesy: Tayal

Textiles | On 23rd Jun 2018

Tayal textile factory in Algeria starts exports to Turkey

Algeria’s largest textile factory, the joint Algerian-Turkish company ...

Courtesy: Manhattan Beachwear

Fashion | On 23rd Jun 2018

Manhattan Beachwear in global partnership with BCBG Group

Manhattan Beachwear, the largest swimwear manufacturer in the US, has ...

Interviews View All

Top executives
Textile industry

The foremost issue is bridging the skill gap

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search