Apr '09
The solution, an industry first, pairs a free-standing, RFID-enabled MAXRPM retail display, developed, built and sold by Alliance, with Seeonic's SmartWatch service and UPM Raflatac UHF Gen2 DVD Spine tags, to create actionable intelligence that business users can use to optimize the manufacturing, distribution, management and marketing of high margin promotional inventory such as entertainment DVDs. The MAXRPM system will make its debut at the UPM Raflatac booth (#1804) at RFID Journal Live 2009, April 27-29, in Orlando, Florida.
While retailers have long used retail promotional displays to market entertainment DVDs and other promotional items, these units have never provided business intelligence, forcing staff to count inventory manually and increasing human error and labor costs. As a consequence, retailers have lacked access to accurate, timely data that would help them ensure stock availability, fine-tune ordering strategies and drive consumer products merchandising sales by making changes to product packaging or marketing strategies. Meanwhile, manufacturers have lacked data that would enable them to match production to consumer demand, anticipate demand spikes and distribute inventory efficiently, while reducing production and logistics costs.
The new MAXRPM inventory management system solves these challenges by providing real-time, web-accessible data and analytical and modeling tools retailers and manufacturers can use to optimize and evolve production and sales strategies on a continuous basis. In addition, the MAXRPM system provides leap-ahead benefits over disposable promotional displays. A free-standing, battery-powered and semi-permanent unit with intelligent shelves, the MAXRPM system functions autonomously, can be easily deployed in any retail environment and can be customized with new banners. As such, it provides retailers with a versatile, reusable and environmentally sustainable tool to showcase retail promotions, while measuring their success.
“RFID technology provides an unprecedented level of insight into consumer demand and behavior,” says Jan Svoboda, Sales and Marketing Director, Americas, RFID, UPM Raflatac. “The business intelligence provided by the MAXRPM system improves the ability of manufacturers and retailers to collaborate on forecasting demand, maximizing product sales and per-store revenues.”
The MAXRPM system contains an embedded inventory management system that uses SightWare, an electronic module with an UHF Gen2 RFID reader to read RFID-tagged merchandise stored on display shelves. This data is captured in real-time and communicated wirelessly to a secure, web-accessible business intelligence service and relational database, SmartWatch, hosted by Seeonic. SmartWatch provides powerful analytical and modeling tools, SmartPlan, to help business users track and manage inventory and reduce out-of-stocks. The MAXRPM system can also be paired with RFID-enabled loyalty cards to motivate consumer behavior, such as visiting stores at specific times to receive special offers or merchandise giveaways.
Must ReadView All
Textiles | On 20th Apr 2018
Vietnam’s textile & garment exports earn $7.3 bn in Q1
Vietnam earned $7.339 billion from textile and garment exports in the ...
Apparel/Garments | On 20th Apr 2018
Uganda yet to exploit AGOA benefits: US envoy Malac
Uganda is yet to take full advantage of the Africa Growth and...
Textiles | On 20th Apr 2018
KBR completes KPIC’s ethylene plant revamp project
KBR, Inc. has successfully completed the ethylene plant revamp...
Interviews View All
Cindy McNaull
Cordura
We have broad range of options in durable fabrics
Manuj Terapanthi
Texaura
Transparent supply chain and fair trade will boost sustainable market
Anshul Sood
Oceedee
‘Indian footwear market is nascent and largely a trend follower’
Manila-based CustomThread is a start-up offering premium custom apparel...
Sushila International, a well established textile organisation established ...
<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...
Steve Cole
Xerium Technologies
Steve Cole of Xerium Technologies discusses the industry. Xerium is the...
Kevin Nelson
TissueGen
Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...
Kerem Durdag
Biovation II LLC
Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...
Sidharth Sinha
Sidharth Sinha
<b>Sidharth Sinha</b> has contributed to the successful rebirth and...
Yash P. Kotak
Bombay Hemp Company
One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...
Amiben Shroff
Shrujan
From its modest beginning in the late 1960s, Shrujan has grown into a...
Leave your Comments
Recommended
Want to know what happened in the textile world this week? Watch now!
news category
Related Categories:
Do you think the sustainability space has the needed tools and resources available for a business to lead change?
Yes No SkipActive Poll
Do you see sustainability as a route to business growth?
YesTotal Votes: 103
Do you think adopting a sustainable approach will be a profitable move for your business?
Yes No SkipActive Poll
Do you think the sustainability space has the needed tools and resources available for a business to lead change?
YesTotal Votes: 103
Do you want the world to know about your sustainability journey and your business’ environmental footprint?
Yes No SkipActive Poll
Do you think adopting a sustainable approach will be a profitable move for your business?
YesTotal Votes: 103
Thanks for your valuable feedback. Claim your free latest sustainability e-book.
Active Poll
Do you want the world to know about your sustainability journey and your business’ environmental footprint?
YesTotal Votes: 103
E-News Insight
Latest News Update in Your Mail Box.
