Carrefour goes with Teradata Active EDW

29 Apr '09

4 min read

With the support of Teradata systems and expertise, Carrefour is now able to use technology to better target its customers effectively and analyse their purchasing behaviour, yet it is aiming to go even further in order to optimise customer satisfaction. The brand marketers need to be able to manage over 60,000 customer categories and more than 14 million households within its hypermarkets and supermarkets.

For example, Carrefour currently receives an average of 50 visits per year or one visit per week per customer, who purchases from approximately 20 to 25 product lines, with nearly 80 percent of spending with the Carrefour loyalty card.

With Teradata's support, Carrefour is aiming to dramatically improve its marketing intelligence database by 2010-2011 and to benefit from an enterprise view of its stores and customers. The French brand wants to be able to tailor every outlet, hypermarket and supermarket to the local population and to its environment.

“Our interest in obtaining a global view is simple. We want to target every customer in a precise and relevant fashion during our marketing operations, in order not to over-communicate with them and to be able to measure or guarantee a significant return on investment,” added Castrie.

Teradata Corporation

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