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WINGS to help optimise WE Fashion store performance
06
May '09
WE Fashion, the international fashion retailer for men, women and children, has selected Oracle Retail Release 13 applications to help support its growing business as it seeks to expand from its existing presence in six European countries into new territories.

Operating in 230 stores across the Netherlands, Belgium, Germany, Switzerland, Luxembourg and France, WE Fashion designs and produces its own contemporary collections.

The selection of Oracle Retail applications as part of the WE Implement New Generation Systems (WINGS) project is designed to strengthen the company's foundation and improve operational flexibility as it seeks to drive growth through expansion plans, introduce new categories, differentiate product offerings at the country level and create new services, such as e-commerce and franchising.

WE Fashion has selected the Oracle Retail Merchandising System, Oracle Retail Allocation, Oracle Retail Price Management, Oracle Retail Warehouse Management System and Oracle Retail Trade Management.

WE Fashion expects the Oracle Retail applications to provide insight into store, inventory, merchandise and supply chain operations in order to quickly coordinate and adapt to changes in customer buying patterns, seasonal inventory demand and allocation of inventory to help optimise store performance.

The Oracle Retail applications are also expected to provide a more flexible technology platform that will adapt as the company grows, replacing internally developed legacy systems and making it easier and faster to open new stores.

“As we continue to grow, WE Fashion recognises the importance of deploying systems that not only support our expansion long-term but enable us to maintain an intimate understanding of customer demand. We recognise that Oracle Retail applications are key to delivering the necessary tools that can help us develop our business now and in the future,” said Koen Aben, Chief Information Officer, WE Fashion.

“WE Fashion is a great example of a retailer that is leveraging technology to deliver key operational benefits and competitive advantage, while also understanding the impact this can have on the bottom line. We are committed to supporting their efforts to drive the business forward and deliver a consistent, high-level shopping experience to their customers,” said Patrick Bohannon, Vice President, EMEA, Oracle Retail.

Oracle


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