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DemandTec to host customer conference on May 28
May '09
DemandTec Inc, a leading provider of on-demand optimization solutions for retailers and consumer products manufacturers, announced that DemandBetter 2009, DemandTec's seventh annual customer conference, will take place on May 28-29 at The Palace Hotel in San Francisco.

The event will provide executives from the retail and consumer products industries, analysts and solutions providers from around the world opportunities to share strategies and best practices in addition to experiencing the next generation of software services provided by DemandTec.

"DemandBetter is an excellent opportunity for retailers and consumer products manufacturers to share ideas and best practices around important issues both industries face today. Infusing shopper insights deeply into the business and redefining how vendors and retailers collaborate are two of the key topics that will be discussed during this exciting conference," said Dan Fishback, CEO of DemandTec.

DemandBetter 2009 will feature presentations and discussion sessions that include:
• A panel of retailers and consumer products manufacturers including BI-LO, Bon Ton Stores and Kraft Foods.
• Consumer products and retail management guru Win Weber giving the keynote address entitled The Future: Shopper Centric Retailing and Trading Partner Collaboration.
• Former Best Buy merchandising executive Dan Moe leading sessions on Best Practices with Advertising & Marketing Execution and Improving End-to-End Promotion Management: People, Process.
• Kevin Sterneckert, Research Director, AMR Research, presenting Trends and Best Practices in Promotion Management.
• Ken Dickman and George Coleman from Accenture leading a session entitled Retail Strategy for Today's Economy.

DemandBetter 2009 is sponsored by DemandTec partners Accenture, Booz & Company and Weather Trends International.

DemandBetter 2009 will also feature DemandTec's next generation of software services. For retailers, DemandTec will showcase enhancements in Lifecycle Price Optimization, End-to-End Promotion Management, and Assortment and Space. For consumer products manufacturers, DemandTec will highlight new capabilities in Trade Effectiveness including Trade Planning & Optimization as well as Advanced Deal Management and Allowance Billing.

DemandTec Inc

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