Home / Knowledge / News / Information Technology / IRCE to feature e-Dialog's Arthur Hughes & e-Dialog client Wet Seal
IRCE to feature e-Dialog's Arthur Hughes & e-Dialog client Wet Seal
15
Jun '09
GSI Commerce Inc, the leading provider of e-commerce and multichannel solutions, announced that Scott Hardy, executive vice president of business management, will participate in a panel presentation, "Build, Buy or Lease? What Technology Arrangements Make the Most Sense," at 2:00 p.m. EDT on June 16 during the Internet Retailer 2009 Conference & Exhibition (IRCE) at the Boston Convention and Exposition Center.

Hardy and fellow panelists will discuss the myriad technology options available to online retailers today, including outsourcing, purchasing and software-as-as-service (SaaS) options. The panel will lay out the pros and cons of each approach, discuss ways to implement various technologies, and help retailers understand which approach works best when. The discussion will also guide retailers through the decision process to find a solution that will suit them in light of today's economy and for the long term. Bill Mirabito, principal analyst and founder of B2C Partners, will moderate the panel.

Hardy, a retail industry veteran, is responsible for driving growth, profitability and client satisfaction for GSI clients. He joined GSI in 2007 after more than 20 years in retail and big six consulting at Deloitte, KPMG, and most recently BearingPoint, where he led the consumer markets segment.

Also presenting at the event are Arthur Middleton Hughes, senior strategist at e-Dialog, GSI's e-mail marketing subsidiary, and Jon Kosoff, director of e-commerce and direct marketing for e-Dialog client The Wet Seal, Inc. (Nasdaq: WTSLA), a leading women's apparel retailer operating the WetSeal and Arden B. brands. Hughes will co-present the session "Why and How to Segment Your E-Mail Marketing List" at 1:00 p.m. on June 18.

The presentation will walk retailers through the specific steps for effectively creating and maintaining segmented e-mail lists to send highly targeted offers. Kosoff will present the "Making Marketing Work Across Channels" session at 4:30 p.m. on June 17, during which he will explain how Wet Seal balances its marketing campaigns. Kosoff will provide specific examples of multichannel campaigns that work, including e-mail, social media, and text messaging-based campaigns, and will also share best practices Wet Seal has derived from its experience.

e-Dialog Book Signing for "Successful E-mail Marketing Strategies"

In addition to his presentation, Hughes, with co-author Arthur Sweetser, will host a book-signing for their recently published book, Successful E-mail Marketing Strategies: From Hunting to Farming, in the GSI booth (No.715) on June 16 from 3:15 p.m. to closing. In the book, marketing veterans Hughes and Sweetser outline intelligent e-mail practices and explain how to cultivate profitable customer relationships via e-mail. For more information on Successful E-mail Marketing Strategies, please visit.

Must ReadView All

Textiles | On 29th Apr 2017

Textile sector may have uniform GST rate: Irani

The textile sector could have a uniform Goods and Services Tax (GST)...

Textiles | On 30th Apr 2017

Government revamping tech mission on cotton

Indian Government is working to revamp the technology mission on...

Apparel/Garments | On 30th Apr 2017

Columbia Sportswear records Q1 net sales of $543.8 mn

Columbia Sportswear Company has announced record net sales of $543.8...

Interviews View All

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X