Home / Knowledge / News / Information Technology / IRCE to feature e-Dialog's Arthur Hughes & e-Dialog client Wet Seal
IRCE to feature e-Dialog's Arthur Hughes & e-Dialog client Wet Seal
15
Jun '09
GSI Commerce Inc, the leading provider of e-commerce and multichannel solutions, announced that Scott Hardy, executive vice president of business management, will participate in a panel presentation, "Build, Buy or Lease? What Technology Arrangements Make the Most Sense," at 2:00 p.m. EDT on June 16 during the Internet Retailer 2009 Conference & Exhibition (IRCE) at the Boston Convention and Exposition Center.

Hardy and fellow panelists will discuss the myriad technology options available to online retailers today, including outsourcing, purchasing and software-as-as-service (SaaS) options. The panel will lay out the pros and cons of each approach, discuss ways to implement various technologies, and help retailers understand which approach works best when. The discussion will also guide retailers through the decision process to find a solution that will suit them in light of today's economy and for the long term. Bill Mirabito, principal analyst and founder of B2C Partners, will moderate the panel.

Hardy, a retail industry veteran, is responsible for driving growth, profitability and client satisfaction for GSI clients. He joined GSI in 2007 after more than 20 years in retail and big six consulting at Deloitte, KPMG, and most recently BearingPoint, where he led the consumer markets segment.

Also presenting at the event are Arthur Middleton Hughes, senior strategist at e-Dialog, GSI's e-mail marketing subsidiary, and Jon Kosoff, director of e-commerce and direct marketing for e-Dialog client The Wet Seal, Inc. (Nasdaq: WTSLA), a leading women's apparel retailer operating the WetSeal and Arden B. brands. Hughes will co-present the session "Why and How to Segment Your E-Mail Marketing List" at 1:00 p.m. on June 18.

The presentation will walk retailers through the specific steps for effectively creating and maintaining segmented e-mail lists to send highly targeted offers. Kosoff will present the "Making Marketing Work Across Channels" session at 4:30 p.m. on June 17, during which he will explain how Wet Seal balances its marketing campaigns. Kosoff will provide specific examples of multichannel campaigns that work, including e-mail, social media, and text messaging-based campaigns, and will also share best practices Wet Seal has derived from its experience.

e-Dialog Book Signing for "Successful E-mail Marketing Strategies"

In addition to his presentation, Hughes, with co-author Arthur Sweetser, will host a book-signing for their recently published book, Successful E-mail Marketing Strategies: From Hunting to Farming, in the GSI booth (No.715) on June 16 from 3:15 p.m. to closing. In the book, marketing veterans Hughes and Sweetser outline intelligent e-mail practices and explain how to cultivate profitable customer relationships via e-mail. For more information on Successful E-mail Marketing Strategies, please visit.


Must ReadView All

Sri Lanka’s apparel exports rise after EU GSP+ reinstatement

Apparel/Garments | On 18th Nov 2017

Sri Lanka’s apparel exports rise after EU GSP+ reinstatement

Sri Lanka’s apparel exports from January to September 2017 has...

Bangladesh plans 2 leather estates in Rajshahi, Chittagong

Apparel/Garments | On 18th Nov 2017

Bangladesh plans 2 leather estates in Rajshahi, Chittagong

Bangladesh Prime Minister Sheikh Hasina has said two more leather...

ASEAN, Hong Kong sign free trade agreement

Textiles | On 18th Nov 2017

ASEAN, Hong Kong sign free trade agreement

The Association of Southeast Asian Nations (ASEAN) and Hong Kong...

Interviews View All

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

November 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.5%
No
12.4%
Skip
19.1%

Total Votes: 89

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
30.3%
Skip
7.9%

Total Votes: 89

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.5%
No
10.1%
Skip
3.4%

Total Votes: 89

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
80.9%
No
9.0%
Skip
10.1%

Total Votes: 89


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search