Home / Knowledge / News / Information Technology / IRCE to feature e-Dialog's Arthur Hughes & e-Dialog client Wet Seal
IRCE to feature e-Dialog's Arthur Hughes & e-Dialog client Wet Seal
15
Jun '09
GSI Commerce Inc, the leading provider of e-commerce and multichannel solutions, announced that Scott Hardy, executive vice president of business management, will participate in a panel presentation, "Build, Buy or Lease? What Technology Arrangements Make the Most Sense," at 2:00 p.m. EDT on June 16 during the Internet Retailer 2009 Conference & Exhibition (IRCE) at the Boston Convention and Exposition Center.

Hardy and fellow panelists will discuss the myriad technology options available to online retailers today, including outsourcing, purchasing and software-as-as-service (SaaS) options. The panel will lay out the pros and cons of each approach, discuss ways to implement various technologies, and help retailers understand which approach works best when. The discussion will also guide retailers through the decision process to find a solution that will suit them in light of today's economy and for the long term. Bill Mirabito, principal analyst and founder of B2C Partners, will moderate the panel.

Hardy, a retail industry veteran, is responsible for driving growth, profitability and client satisfaction for GSI clients. He joined GSI in 2007 after more than 20 years in retail and big six consulting at Deloitte, KPMG, and most recently BearingPoint, where he led the consumer markets segment.

Also presenting at the event are Arthur Middleton Hughes, senior strategist at e-Dialog, GSI's e-mail marketing subsidiary, and Jon Kosoff, director of e-commerce and direct marketing for e-Dialog client The Wet Seal, Inc. (Nasdaq: WTSLA), a leading women's apparel retailer operating the WetSeal and Arden B. brands. Hughes will co-present the session "Why and How to Segment Your E-Mail Marketing List" at 1:00 p.m. on June 18.

The presentation will walk retailers through the specific steps for effectively creating and maintaining segmented e-mail lists to send highly targeted offers. Kosoff will present the "Making Marketing Work Across Channels" session at 4:30 p.m. on June 17, during which he will explain how Wet Seal balances its marketing campaigns. Kosoff will provide specific examples of multichannel campaigns that work, including e-mail, social media, and text messaging-based campaigns, and will also share best practices Wet Seal has derived from its experience.

e-Dialog Book Signing for "Successful E-mail Marketing Strategies"

In addition to his presentation, Hughes, with co-author Arthur Sweetser, will host a book-signing for their recently published book, Successful E-mail Marketing Strategies: From Hunting to Farming, in the GSI booth (No.715) on June 16 from 3:15 p.m. to closing. In the book, marketing veterans Hughes and Sweetser outline intelligent e-mail practices and explain how to cultivate profitable customer relationships via e-mail. For more information on Successful E-mail Marketing Strategies, please visit.


Must ReadView All

Courtesy: American & Efird

Textiles | On 20th May 2018

A&E introduces Repel

American & Efird (A&E), a global leader in industrial sewing thread...

Archroma working with House of Denim Foundation

Textiles | On 20th May 2018

Archroma working with House of Denim Foundation

Archroma, a leader in colour and specialty chemicals, has joined...

Courtesy: Amazon

Textiles | On 20th May 2018

Amazon opening first fulfillment centre in Tucson

Amazon.com is opening its first fulfillment centre in Tucson, which...

Interviews View All

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Top executives
Textile industry

Union budget 2018-19 will have positive impact on apparel industry

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search