Home / Knowledge / News / Information Technology / UoJ tests Neuromuscular & Biomechanical performance of KARHU Footwear
UoJ tests Neuromuscular & Biomechanical performance of KARHU Footwear
24
Jun '09
Since the mid 1980s, running shoe innovator KARHU and University of Jyväskylä (UoJ), Finland's leading sports and fitness research institute, have worked together to develop advancements in running shoe technology. The result of more than two decades of rigorous testing was Fulcrum, a patented technology that promotes a foot and shoe collaboration with the body creating a Natural Ride and Feel. It was introduced this year in KARHU's new running shoe line.

Now, the two organizations announce a new partnership to delve deeper into this and other technologies that can further improve efficiency and performance by working in harmony with the natural biomechanics and physiology of runners.

“Research on runners using the Fulcrum technology showed significant, measurable results in lowering heart rate and decreasing oxygen consumption,” said Huub Valkenburg, CEO, KARHU. “Our partnership with the UoJ provides us with additional critical information that could essentially change the way we look at running performance. It's conceivable that this research yields shoes that can significantly alter our notion of what is possible for the distance runner.”

Founded in 1934, University of Jyväskylä has one of the most extensive Neuromuscular Research Centers in the world and is the only academic institution in Finland educating experts in the field of sport and health sciences. Biologists in the Physical Activity Department put athletes through rigorous testing in a variety of conditions while wearing different types of footwear.

“The department of biology of physical activity has a long history of working with KARHU,” said Janne Avela, vice head of the Department of Physical Activity, UoJ. “We look forward to our continued involvement in this research and with the KARHU engineering team.”

KARHU's momentum began immediately during the March 2009 launch of its new running shoe line when the STRONG Ride was awarded “Best Debut of 2009” by Runner's World. Included as one of the season's best running shoes for its annual Spring Shoe Guide Special, the shoe was tested by editors and wear testers against hundreds of other shoes. Proving a Natural Ride and Feel, the STRONG Ride separated itself from the pack with its support and Fulcrum technology.

Born in 1916, KARHU is Finland's legendary running brand. Meaning “bear” in Finnish, KARHU has an authentic heritage in running and a deep connection to the outdoors.

KARHU


Must ReadView All

US & EU retailers release industry approach to GDPR

Apparel/Garments | On 24th May 2018

US & EU retailers release industry approach to GDPR

The Washington, D.C.-based National Retail Federation and...

Global cotton consumption to reach record in 2018-19: USDA

Textiles | On 24th May 2018

Global cotton consumption to reach record in 2018-19: USDA

Reflecting continued growth in the global economy, world cotton mill...

Courtesy: Nanollose

Textiles | On 24th May 2018

Nanollose develops fabric from coconuts

Australian technology company Nanollose has developed a sustainable...

Interviews View All

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search