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Molecular digital design technology for Finish Line
Jul '09
Isobar interactive agency Molecular Inc announced it has been selected by leading athletic retailer The Finish Line Inc to deliver a digital redesign program aimed at creating a highly differentiated online shopping experience for consumers of athletic footwear and apparel.

The Finish Line Inc is one of the largest mall-based specialty retailers with 684 Finish Line stores in 47 states as well as online. The digital redesign work by Molecular will encompass overall strategic program planning and development, usability and customer research studies, data and analytics assessment, technical and visual design development, and implementation support.

“Our customers are young and technically savvy, and we want to deliver the very best possible shopping experience for them at every consumer touch point including in-store, catalog and online,” said Kevin Flynn, Senior Vice President of Marketing at Finish Line. “We're excited to partner with Molecular to create an e-commerce site that engages and satisfies our customers like never before.”

Molecular President Howard Kogan said, “As consumers become more experienced online shoppers, they become more discerning with higher expectations of their online retailers. Finish Line is an exceptional brand with fantastic brand loyalty, and we're thrilled to help them take their digital offering to the next level and fully realize the value of their brand in the online channel.”

Molecular Inc

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