Home / Knowledge / News / Information Technology / Apparel barcode supplier Brand I.D. triples growth
Apparel barcode supplier Brand I.D. triples growth
22
Jul '09
Pick a piece of clothing off the rack anywhere in the world and you're increasingly likely to find the label or tag to be made by Brand I.D. Headquartered in Costa Mesa, Calif., and Hong Kong, Brand I.D., an apparel barcode and trim supplier, has seen business triple since 2005, with growth averaging 25 percent year over year. It combines unique style with advanced trim management for hundreds of clothing manufacturers worldwide, including Calvin Klein, Vans, Oakley, Speedo, Quiksilver and Guess.

The company was the vision of partners Andrew Hockaday and Colin Cormac, who applied Hockaday's background in garment manufacturing and Cormac's trim and technological expertise for its first customer in 1997. "The street wear and sportswear companies were doing something unique, with labeling and tags that was more advanced and graphically driven," Hockaday says. "Design and development were important to our customers, and we have definitely able to give them what they needed."

What Brand I.D. gives companies are boutique-style trims with a custom-designed Web-enabled application that allows clients and their suppliers to interact using common electronic data interchange formats for an industry-leading supply chain solution. Customers can also order from an extensive yet intuitive online module.

Both methods developed by Brand I.D. are designed to not only provide customers with immediate round-the-clock access to their critical information, they also result in huge savings in operational costs savings and up-to-the-minute on-time deliveries. Brand I.D. runs these systems lean, with minimal personnel overhead. "Our software enables us to do more with less, which in turn saves time and money, and these savings are passed on to our customers," says Hockaday. "Efficiency has become more important than ever in today's tough economic times. We are dealing with millions of items and we need real-time information on where they are in the production process."

But have customers' millions of items dwindled in the last year as the retail business has suffered? Hockaday says not as much as one would expect. Brand I.D., even with its long list of high-profile clients, is selective about its clients, choosing to partner with only very strong brands. "We have actually seen an increase in our business because customers see us as better alternative to some of the more traditional 'old school' processes that they have employed in the past," Hockaday says. "We don't know of a competitor that has as extensive or sophisticated process as ours anywhere in the world."

Brand I.D. is the world's most sophisticated apparel barcode and trim supplier. Combining a proprietary Web-enabled inventory system with boutique-style designs, the Costa Mesa, Calif. - and Hong Kong-based company serves its clients with enterprise level sophistication.

Brand I.D.

Must ReadView All

Textiles | On 24th Jan 2017

Textile industry demands relaxation of laws from Budget

The upcoming Union Budget 2017-18 should focus on relaxing certain...

President Donald Trump; Courtesy: White House

Textiles | On 24th Jan 2017

US sets ball rolling for withdrawal from TPP

President Donald Trump has set the ball rolling for withdrawal of the ...

Textiles | On 24th Jan 2017

Indian cotton consumption estimated at 290 lakh bales: CAI

The domestic consumption of cotton during the crop season 2016-17...

Interviews View All

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search