Home / Knowledge / News / Information Technology / Lee Jeans new website featuring Web 2.0 technology
Lee Jeans new website featuring Web 2.0 technology
09
Sep '09
On April 20, 2009, Lee Jeans and Zobrist Consulting relaunched Lee.com. The main goal of the new site is to create an experience that helps Lee shoppers find the jeans that are right for them through custom fit tools and a streamlined navigation.

The highlight of the redesign is the introduction of the all-new Fit Finder. This tool allows shoppers to find a pair of jeans that fit as if they were custom. Consumers are asked a few quick questions about how they like their jeans to fit in the waist, thigh, and seat, and then the perfect fit is recommended. The Fit Finder lets shoppers save their Fit Profiles, saving them time when they come back to the site, and letting the Lee team customize marketing messages and style recommendations to each individual shopper on a one-to-one basis.

A new parametric navigation lets shoppers narrow down their pants selection by a variety of product attributes, from rise and inseam to color and price. Shoppers can create their own custom category view – seeing all low rise, dark-colored jeans in size 6, and between 30-35 dollars, for example. This parametric category filtering helps shoppers find what they're looking for more quickly, increasing their satisfaction with their Lee.com experience. In addition, the team further streamlined the shopping process by implementing a single page checkout, giving shoppers the ability to quickly and easily move through the checkout process.

The Zobrist team worked closely with the team at Lee to make their online vision a reality. Says Kris Aldridge, the project manager at Lee, “We really enjoyed working with the team at Zobrist – they found effective solutions to complex design problems we were facing, and delivered our project on time and on budget.”

The Lee.com site is a new IBM WebSphere Commerce Enterprise implementation featuring Web 2.0 technology. Working with the design firm Olson, Zobrist Consulting used Flash and Javascript to create a more tangible shopping experience in the online environment, but also created non-Flash and non-Javascript versions to help with SEO rankings and to support broader range of shoppers.

Lee Jeans

Must ReadView All

Textiles | On 9th Dec 2016

ACIMIT signs MoU with Pakistan textile bodies

In a bid to strengthen the trading in garments and textiles between...

Textiles | On 9th Dec 2016

‘Less demand may make it hard to achieve export target’

The $48 billion target for textiles and garment exports for 2016-17...

Textiles | On 9th Dec 2016

GST Council may decrease tax rates in future: CBEC

The goods and services tax (GST) Council might reduce the proposed...

Interviews View All

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search