Home / Knowledge / News / Information Technology / Question Air with Eurostop to showcase up-coming fashion stars
Question Air with Eurostop to showcase up-coming fashion stars
09
Oct '09
Eurostop has developed a new online store for edgy, contemporary, independent boutique chain Question Air. The new look e-commerce site which is based on Eurostop's e-commerce gives a clean, stream-lined look that better positions the retailer amongst its high-end competitors. The usability and functionality within the site has made shopping online easier and more enjoyable for customers.

The new site has a 'recently viewed' feature enabling customers to go back and forward as they compare items, and if they go off line, when they return the recently viewed items are preserved. The new 'zoom' function means that customers can easily see the fine detail of garments and accessories before buying. The site includes Designer Profiles alongside each new collection for every designer, and the site will be showcasing up and coming talent within the fashion industry with the new QA Talent Scout. Each month a new talent will be profiled, all areas of the industry will be represented including photography, styling, writing, hair and make-up artistry, creative direction and design.

The Question Air website is fully integrated with the retailer's store stock management system, which is also supplied by Eurostop. This enables Question Air to easily keep track of stock across all six stores and on the website as well. Customers are able to sign up for a Question Air newsletter from the website, which keeps them up to date as new stock arrives, and with the latest special offers.

The system includes many features that allow the Question Air team to update the site themselves. The home page can be changed frequently for new promotions and product pushes, and the add page function enables the team to create special promotional pages which link either from the home page or from promotional emails.

Erica Hodgson, Head of Marketing at Question Air commented, “We have had some really positive feedback regarding the look and user friendliness of the new website already. We expect to see a steady increase in sales as we work to increase traffic to the site.”

Sye Razvi, Managing Director at Question Air said, “Since we originally implemented the Eurostop retail management system three years ago, the system has really helped with reporting. We are able to see clearly where stock is selling which in turn assists us season to season with our buying strategy. The new website has enabled us to generate a presence outside the immediate London locations and move the Question Air brand into an international market.”

Phillip Moylan, Sales and Marketing Manager at Eurostop said, “At Eurostop we are keen to provide as full a service as possible to our retailers, enabling them to concentrate on building their businesses. Having a fully integrated system for head office, tills, e-commerce and stock management enables our customers to see exactly how their business is performing which supports their decision making processes.”

Established 15 years ago, Question Air prides itself on offering an eclectic and diverse collection of unusual but wearable designer clothes for men and women. The company has grown to comprise its current six stores, situated in London 'village' locations, including Barnes, Wimbledon, Dulwich Village, Notting Hill and Hampstead.

Eurostop

Must ReadView All

Apparel/Garments | On 18th Feb 2017

Bangladesh apparel sector has 95% local investors: BGMEA

Over 95 per cent of the total investors in the Bangladesh apparel...

Textiles | On 18th Feb 2017

Smriti Irani resolves cutting of carpets issue at ports

During a meeting held with stake holders of the carpet weaving...

Apparel/Garments | On 18th Feb 2017

Andhra Pradesh inks MoUs to set up 12 apparel units

At the recent CII Partnership Summit held in Hyderabad, memorandum of ...

Interviews View All

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search