Home / Knowledge / News / Information Technology / P2i's ion-mask to revolutionise adidas Golf performance
P2i's ion-mask to revolutionise adidas Golf performance
26
Oct '09
adidas Golf has signed up to use P2i's revolutionary ion-mask liquid-repellent nano-coating, to create a new generation of high-performance golf footwear that will transform traditional expectations of comfort and performance.

Initially ion-mask will be used to improve the performance of two new styles that are set to début in the adidas Golf Spring/Summer 2010 collection (to be available worldwide in January 2010). adidas Golf expects to extend the presence of ion-mask across a growing number of footwear styles in subsequent 2010 and 2011 collections.

ion-mask revolutionises the performance of footwear. It applies a nanoscopic protective polymer layer to the whole shoe, on which water forms beads and simply rolls off, instead of being absorbed. ion-mask shoes keep their wearers? feet more comfortable and dry in the most challenging performance conditions, at extremes of heat and moisture.

ion-mask gives the whole shoe (including the stitching) superior water repellency, helping to:

1. stop external water getting in (e.g. from early-morning dew or golf-course irrigation); and
2. encourage evaporated perspiration to flow out.

As a result, shoes dry out more quickly, won't get heavier over time, and maintain the natural airflow of their construction material. This optimises temperature and 'breathability' for feet.

Although the presence of ion-mask is imperceptible to wearers (its protective layer is one thousand times thinner than a human hair), it is molecularly bonded to the whole shoe surface and thus is extremely durable. In practice ion-mask lasts as long as the shoe material itself and is not compromised by everyday flexing during wear. (By contrast, traditional water repellency techniques, such as dip-applied chemicals and taped seams, have been shown to swiftly lose their effectiveness under 'real-wear' conditions.)

P2i Ltd


Must ReadView All

Apparel/Garments | On 26th Jun 2017

GSTN registration reopens

E-commerce operators and TDS (tax deducted at source) deductors can...

Textiles | On 26th Jun 2017

Expedite release of ROSL pending claims: TEA to Centre

The Tiruppur Exporters' Association (TEA) has again urged Union...

Textiles | On 26th Jun 2017

'Export promotion schemes to continue under GST regime'

The export promotion schemes will continue under GST regime, said...

Interviews View All

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search