Home / Knowledge / News / Information Technology / Moi-Meme incorporates Unique's BodyPrint Technology
Moi-Meme incorporates Unique's BodyPrint Technology
30
Oct '09
Moi-Meme, the New York City-based custom career clothier for women, has partnered with Unique Boutique to offer its personal tailoring service through BodyPrint boutiques across the U.S. and Canada. The new collaboration expands the reach of the brand's mass customization concept for contemporary women's apparel.

At a Unique Boutique, a woman may have her measurements taken by an onsite body scanner; the scanner uses laser technology to scan the body at 200,000 measurement points, creating an individual BodyPrint. The customer's BodyPrint is saved to her online profile, where she uses it to order clothing custom-tailored to fit her body. Once scanned, she may shop online from anywhere for Moi-Meme's custom women's clothing. Each garment is individually crafted by Moi-Meme's tailors and shipped to her home four weeks later. "Moi-Meme aligns with our goal to offer custom-made beautifully tailored clothing to women everywhere with a very easy process," says Unique Boutique Senior Vice President, Terri Ghio.

"The opportunities to leverage Unique's body scan technology to manufacture clothing for women who find it challenging to purchase ready to wear are tremendous," enthuses Founder and CEO, Dawn Verbrigghe. "We continuously receive requests for Moi-Meme's made-to-measure clothing from women across the country; this gives us a way to reach those women through a consistent method of measurement-collection."

Ms. Verbrigghe - who is also a faculty member at Parsons the New School for Design - developed an interest in custom apparel because she is too tall to fit into off-the-rack pants. She founded Moi-Meme to address the need for stylish, office-appropriate apparel that fits and flatters women of all body types. The company introduced its inaugural collection in 2007 and has since expanded to include a focus on petite clothing and clothing for tall women. Earlier this year, O, The Oprah Magazine recognized Moi-Meme as one of the "Best Fashion Labels for Tall Women."

Unique Boutiques are currently premiering in Annapolis, MD; Boston, MA; Long Beach, CA, and in Canada at Dartmouth, NS, with more scheduled to open throughout the country.

Moi-Meme Attire Ltd. is a made-to-measure apparel business that designs, tailors and markets custom suits and career separates for professional women. Moi-Meme combines thoughtful design, quality materials and masterful tailoring to produce perfect-fit custom apparel.

Moi-Meme Attire Ltd

Must ReadView All

Textiles | On 10th Dec 2016

India’s 2016-17 cotton import to touch 17 lakh bales

The import of cotton from international markets by spinning mills in...

Textiles | On 10th Dec 2016

US textile & apparel imports fall 6.50% in Jan-Oct ’16

The import of textiles and apparel by United States dropped 6.50 per...

Textiles | On 10th Dec 2016

Indian textile hubs adopt cashless payment modes

The textile ministry is promoting cashless payment within the...

Interviews View All

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search