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gsi interactive rebrands as TrueAction
Nov '09
GSI Commerce Inc. introduced TrueAction, the new face of its full-service agency. Formerly known as gsi interactiveSM, TrueAction has provided digital marketing and design solutions to industry-leading retailers and brands including the NFL, GNC, kate spade, and Christopher & Banks. The new moniker reflects the company's focus on offering innovative marketing solutions that have driven millions of dollars in e-commerce transactions.

TrueAction's new brand identity represents the collective knowledge of an agency built on understanding what turns users' attentions into actions – actions that can grow brands, drive revenue, and deepen relationships. Through the proper balance of TrueAction's strategy, visual design, measurement, media, technology, and usability services, the company has positioned itself as a comprehensive solution to a constantly evolving digital marketplace.

“TrueAction, as a brand, is all about forging new ways of understanding online consumers in order to maximize user satisfaction and client revenue. Reflex Marketing is our philosophy that all actions have a transactional value whether it be monetary, physical or emotional,” explains TrueAction president Nick Pahade. “It's about the combination of all disciplines into one true view of what users are doing and what is helping them accomplish their tasks.”

One TrueAction advancement is their state-of-the-art Usability Lab, a Reflex Marketing tool developed by noted user-research expert Michael Summers. Among many programs, the Usability Lab utilizes a live focus group where real consumers can provide detailed feedback on aspects including digital marketing, design, and functionality. The Usability Lab includes the latest eyetracking and remote testing technologies that allow TrueAction to help clients make decisions based on data not assumptions. Click here for a video of how the Usability Lab works.

“Understanding what makes someone 'truly' purchase anything is the key to growth. By working with brands in ways that range the emotional and transactional experience, we can understand why some ideas succeed and others don't - whether it's a big concept or a small tweak to a design,” said Dorian Sweet, TrueAction's vice president and executive creative director.

TrueAction's rebranding follows a period of strong organic and strategic growth including the recent opening of their New York City office. To compliment their marketing services offering, GSI also acquired two outside firms in 2009; a web site design and marketing firm based in the San Francisco Bay area, Silverlign Group Inc., and Pepperjam, a full-service affiliate marketing network.

“TrueAction, in the past year, has been building a powerful agency model based on our e-commerce expertise and by hiring the best in the industry.” said Michael Rubin, CEO of GSI Commerce. “As GSI and its companies continue to grow and expand, TrueAction's solutions reinforce our commient to driving more revenue for our client base.”

TrueAction is a full-service digital agency focused on creating experiences that drive consumer actions. More than 50 of the world's leading brands and retailers rely on TrueAction to deliver effective digital solutions through a deep understanding of strategy, usability, design, media, and photography. TrueAction, with offices in New York; San Jose, Calif.; and King of Prussia, Pa., is a GSI Commerce company.

GSI Commerce company

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