Home / Knowledge / News / Information Technology / Retrosun widens its customer reach with Appnova support
Retrosun widens its customer reach with Appnova support
11
Nov '09
Appnova, a boutique management and technology consultancy, has designed and developed the newly launched e-commerce site for Retrosun Vintage Designer Sunglasses. Retrosun is an innovative label that specialises in vintage sunglasses from the world's most exclusive designer brands, including Christian Dior, Gucci, Vienna Line, Paloma Picasso, Ray Ban and Porsche. Since its formation in 2006, Retrosun has established its brand selling through well known retail stores internationally. Retrosun claims that the new website will further expand its retail operations, enabling customers easier access to its ranges, wherever they may live.

Retrosun selected Appnova following recommendation of the company, as well as for its proven experience and expertise in designing, building and implementing e-commerce sites for the fashion retail sector.

“Appnova was recommended to us as a company that has experience of developing e-commerce sites tailored to customers specific requirements. They worked closely with us in the early stages to ensure that the integrity of the brand that we have built up was maintained on the website,” said Nicole Miller, founder and owner of Retrosun.

“We also liked the fact that Appnova is able to host the system for us. Appnova's solution and knowledge of implementing an e-commerce strategy has helped us to manage and market our product offerings on the website. The functionality that it offers means that we can easily add new products to the catalogue and ensure that our customers' service expectations are met.”

The custom built e-commerce site has been developed using a combination of Flash and HTML technology. It enables customers to view the entire product range – the colours on offer and from different angles - and select them for the shopping basket.

Customers are also able to have their prescription applied to the lens of their selected glasses.

The built in back-end capability provides invoices for each purchase, including fulfilment and shipping details. The site integrates with all of the approved payment approval gateways, providing extra security for transactions made. In addition, once items are selected from the online catalogue, the stock system is updated, enabling Retrosun to manage its inventory.

Retrosun's wholesale customers can also log onto the site and request a secure login, so that they are able to place orders at special prices.

Jamie Ettedgui, Managing Director of Appnova said; “For all retailers today e-commerce is now a significant part of their business strategy. The e-commerce site must deliver a faultless customer service that also ensures the back end operations are carried out reliably and securely.

“We work with clients in the fashion and retail industry to design and develop a website that not only enhances their brand, it provides all of the tools required to market their product range and provide their customers with an easy to use website. It offers secure transaction methods, ensuring their customers' online experience is a positive one that will encourage them to return.”

Must ReadView All

L-R Manish Singhai, COO, Peter England; Vinai Kumar Saxena, chairman, KVIC; Ashish Dikshit, business head, ABFRL and Anshu Sinha, CEO, KVIC while signing agreement. Courtesy: ABFRL

Textiles | On 24th May 2017

Aditya Birla & KVIC enter into a strategic partnership

Aditya Birla Fashion and Retail Ltd (ABFRL) and Khadi and Village...

Courtesy: Jabong

Apparel/Garments | On 24th May 2017

Jabong Mood Store redefines online shopping in India

Jabong, India's leading online fashion retailer, has launched the...

Textiles | On 24th May 2017

Starlinger unveils FX 8.0 circular loom for fabric making

Starlinger, a leading supplier of machinery for woven plastic...

Interviews View All

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search