eWayDirect's Direct|Connect 4.0 to drive Swimsuits For All revenue

30 Nov '09

3 min read

Swimsuit etailer Swimsuits For All has enhanced its ongoing use of eWayDirect's Direct|Connect 4.0 platform to add website reengagement for its customers.

“Website reengagement is one of the most powerful tools we've ever used,” says Moshe Laniado, president of Swimsuits For All. “It helps show customers that we're really paying attention to them, while keeping our brand closer to them at the same time.”

“Swimsuits For All is taking great advantage of this powerful tool,” agrees Neil Rosen, president and CEO of eWayDirect. “Marketers send targeted email campaigns to subscribers shortly after they leave the site, based on specific pages the subscriber visited, and the results have been impressive. Providing site visitors with additional content and offers based on pages they visit changes the overall paradigm of a website from a destination to an interactive resource”

Typical website reengagement campaigns generate open rates greater than 50 percent, click-through rates greater than 35 percent, and sales per email six to 10 times higher than those generated by standard emails programs.

The website reengagement tool allows a company to interact with its customers in a number of ways. Subscribers visiting the site can automatically receive email messages thanking them for visiting the website, providing additional content about items found on the pages they visited, and reminding them of current promotions. Customer can even get a special message if they abandon the shopping cart before completing a purchase. Finally, marketers may create specialized messages for any particular page or pages on the site that a customer visits, with a specialized message for that page or product, explaining the product benefits in greater detail.

Direct|Connect 4.0, launched in Q2 of this year, is the only platform on the market that integrates email marketing, desktop delivery, website reengagement, and social media in a single solution. The platform is changing the way marketers interact with prospects and customers online.

Taking inspirations from sun, sand, and sea, SwimsuitsForAll.com offers swimwear and related apparel & accessories that work for real women sizes eight and up. SwimsuitsForAll.com strives to offer quality swimwear that will fit every woman's unique body, style, and budget, and fashionably flatter her next escape.

eWayDirect, Inc., is a full-service emarketing company offering world-class email marketing, website reengagement, social networks, and desktop delivery, all on a single integrated platform. Its web-based Priority Email tool (desktop delivery) guarantees 100% inbox deliverability, 100% of the time; the website reengagement process increases sales; and the social networking application is a powerful customer acquisition tool—all as integral parts of the platform and offered at no extra cost.

eWayDirect, Inc

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