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Pressure-sensitive market ready for substantial growth

03 Dec '09
5 min read

Avery Dennison believes in expanding the local labeling market by helping participants work more efficiently. It set up the Avery Dennison Self-Adhesive Label Converting College in 2000 to provide professional training to label printers, converters, and end-users. To date, it has graduated more than 2,000 students from China and the Asia Pacific. Avery Dennison also provides free consultation services through the College, introducing new technologies, innovative applications, and advanced operational knowledge to China to advance the industry as a whole.

Recent Avery Dennison innovations include:

• Re-sealable labels, tamper-evident labels, and freshness-preserving valves for the food industry.
• Anti-counterfeiting technologies and packaging applications for the pharmaceutical industry.
• Eco-friendly products such as paper made from readily renewable sources such as corn, bamboo, and sugar cane, as well as printed bamboo fabric labels, organic cotton woven labels, and water-dissolvable garment tags.
• New RFID (Radio Frequency Identification) solutions, such as the one adopted recently at Hong Kong Airport for baggage tracking.

Avery Dennison is showcasing these applications and other solutions this week at its booth (Hall E1, Stand B1) at LabelExpo Asia 2009.

Pressure-sensitive market ready for substantial growth

"With consumers demanding more, and an industry increasingly capable of delivering more, China's pressure-sensitive market is ready for substantial growth. We are already seeing the market here picking up and, given the current strength of China's retail sector, we foresee remarkable opportunities for the local pressure-sensitive industry," said Mr. Li.

The pressure-sensitive industry is considered a leading economic indicator, changing in advance of the economy. The pressure-sensitive market in China is now slowly gaining pace, alongside economic growth that saw retail sales reach US$1,153.8 billion in the first eight months of 2009, a 15.1% increase over the same period in 2008, as revealed by China's National Bureau of Statistics. Overall, retail sales are expected to reach $3.2 trillion by 2013, doubling the 2007 figure, according to BMI Forecast Modelling.

"At Avery Dennison, we will continue to steadfastly support the growth of China's packaging industry and partner with local brands seeking to gain market share as the local, regional and global economies rebound," concludes Mr. Quinn. "Our strength is that we provide solutions rather than just products, leveraging our advanced technology, deep customer knowledge, and more than 70 years of global experience."

Avery Dennison Roll Materials is dedicated to the manufacture of the leading global brand of self-adhesive roll labelstock - Fasson. It has dedicated regional presence in Asia Pacific, North America, South America and Europe. Roll Materials Asia Pacific carries out pioneering newresearch into material sciences, polymers, precision coating and printing processes at its Philip M. Neal Research Center in Kunshan, China. It also trains its partners and label printers from the region at the Self-Adhesive Converting College it established in Kunshan, providing professional training in self-adhesive label printing and converting technologies.

Avery Dennison

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