TrueAction for Tumi brand!!

16 Dec '09

3 min read

GSI Commerce Inc. the leading provider of e-commerce and interactive marketing solutions, announced that it has signed a multiyear agreement to provide Tumi, the leading international brand of travel, business and lifestyle accessories, with comprehensive operational and strategic services, including e-commerce technology, customer care and marketing services. Tumi's redesigned Web stores are scheduled to launch on GSI's e-commerce technology platform during the second half of 2010, including its stores in the United States, the United Kingdom and Germany.

“After a thorough evaluation of e-commerce providers, we chose to partner with GSI based on the flexibility of their technology platform, their demonstrated strategic capabilities, and experience with global premium brands,” said Ira Melnitsky, executive vice president for Tumi. “We believe GSI's guidance and operational support will accelerate our online business globally.”

Headquartered in South Plainfield, New Jersey, Tumi sells its products through more than 125 Tumi stores around the world, as well as through better department stores and specialty stores. Tumi will continue to fulfill e-commerce orders from its distribution centers.

“Tumi was looking for an integrated solution and a collaborative approach to help them drive strategy and e-commerce sales,” said Damon Mintzer, executive vice president of sales for GSI. “GSI's proven technology platform, interactive marketing capabilities and business management expertise are a great fit for Tumi.”

As part of the agreement, GSI will provide a broad array of interactive marketing services through TrueAction, its digital marketing and design agency, including creative, Web design and development, paid search, social media, display advertising, photography, content development, and affiliate marketing. e-Dialog, GSI's e-mail marketing subsidiary, will provide Tumi with e-mail marketing services.

“TrueAction is honored to work for an amazing brand like Tumi,” said Nick Pahade, president of TrueAction. “We are excited to provide a full suite of services that will help Tumi achieve multichannel success and their brand objectives.”

Tumi is the leading international brand of premium travel, business and lifestyle accessories. Since its founding in 1975, Tumi's commitment to design excellence, functional superiority and technical innovation has made it the brand of choice for the world's most discerning and demanding travelers. Tumi continues to evolve with a loyalty to preserving its heritage while moving forward with a modern, creative approach. Always forward thinking, and with a diversity in assortment including the luxury Townhouse collection for business and travel, the Alpha collection of updated classics, beautifully crafted women's handbags and accessories for men and women, Tumi continues to elevate its standards while appealing to a sophisticated consumer. Utilizing the finest materials, skilled production and ingenuity, Tumi embodies premium quality and design. The brand is sold in over 125 Tumi stores from New York to Paris and London to Tokyo, as well as the world's top department and specialty stores in over 40 countries.

GSI Commerce Inc

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