Home / Knowledge / News / Information Technology / TrueAction for Tumi brand!!
TrueAction for Tumi brand!!
16
Dec '09
GSI Commerce Inc. the leading provider of e-commerce and interactive marketing solutions, announced that it has signed a multiyear agreement to provide Tumi, the leading international brand of travel, business and lifestyle accessories, with comprehensive operational and strategic services, including e-commerce technology, customer care and marketing services. Tumi's redesigned Web stores are scheduled to launch on GSI's e-commerce technology platform during the second half of 2010, including its stores in the United States, the United Kingdom and Germany.

“After a thorough evaluation of e-commerce providers, we chose to partner with GSI based on the flexibility of their technology platform, their demonstrated strategic capabilities, and experience with global premium brands,” said Ira Melnitsky, executive vice president for Tumi. “We believe GSI's guidance and operational support will accelerate our online business globally.”

Headquartered in South Plainfield, New Jersey, Tumi sells its products through more than 125 Tumi stores around the world, as well as through better department stores and specialty stores. Tumi will continue to fulfill e-commerce orders from its distribution centers.

“Tumi was looking for an integrated solution and a collaborative approach to help them drive strategy and e-commerce sales,” said Damon Mintzer, executive vice president of sales for GSI. “GSI's proven technology platform, interactive marketing capabilities and business management expertise are a great fit for Tumi.”

As part of the agreement, GSI will provide a broad array of interactive marketing services through TrueAction, its digital marketing and design agency, including creative, Web design and development, paid search, social media, display advertising, photography, content development, and affiliate marketing. e-Dialog, GSI's e-mail marketing subsidiary, will provide Tumi with e-mail marketing services.

“TrueAction is honored to work for an amazing brand like Tumi,” said Nick Pahade, president of TrueAction. “We are excited to provide a full suite of services that will help Tumi achieve multichannel success and their brand objectives.”

Tumi is the leading international brand of premium travel, business and lifestyle accessories. Since its founding in 1975, Tumi's commitment to design excellence, functional superiority and technical innovation has made it the brand of choice for the world's most discerning and demanding travelers. Tumi continues to evolve with a loyalty to preserving its heritage while moving forward with a modern, creative approach. Always forward thinking, and with a diversity in assortment including the luxury Townhouse collection for business and travel, the Alpha collection of updated classics, beautifully crafted women's handbags and accessories for men and women, Tumi continues to elevate its standards while appealing to a sophisticated consumer. Utilizing the finest materials, skilled production and ingenuity, Tumi embodies premium quality and design. The brand is sold in over 125 Tumi stores from New York to Paris and London to Tokyo, as well as the world's top department and specialty stores in over 40 countries.

GSI Commerce Inc


Must ReadView All

Two slabs of GST will affect Bengaluru garment units: SIGA

Apparel/Garments | On 23rd Jan 2018

Two slabs of GST will affect Bengaluru garment units: SIGA

The South India Garment Association (SIGA) has voiced its concern...

US FTC updates textile rules to drop obsolete requirement

Textiles | On 23rd Jan 2018

US FTC updates textile rules to drop obsolete requirement

The US Federal Trade Commission has eliminated an obsolete provision...

Indian textile industry at inflection point: Report

Textiles | On 23rd Jan 2018

Indian textile industry at inflection point: Report

The textile and apparel sector of India is at an inflection point...

Interviews View All

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search