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Delivery Agent to develop e-commerce platform for FIFA Cup
Dec '09
Global Brands Group, FIFA's exclusively appointed worldwide master licensee, has entered into a multi-year deal with Delivery Agent, Inc., the leader in shopping-enabled sports and entertainment. Under the terms of the deal, Delivery Agent will build, host and manage multi-lingual e-commerce environments covering North . America, Europe and South Africa, tied to the three upcoming FIFA World Cup events beginning in 2010 and ending in 2014.

The e-commerce environments are now available on the Official Website of FIFA and the FIFA World Cup. The online audiences visiting the e-commerce environments will have access to the new FIFA Collections - FIFA's authentic sports lifestyle apparel - a new, fresh fashion range which embodies a fusion of football, fashion and culture and Official Licensed Products of the 2010 FIFA World Cup South Africa, FIFA Women's World Cup Germany 2011 and the 2014 FIFA World Cup Brazil becoming available as products are launched. In addition to event-branded official licensed products including apparel, accessories, balls, stationery, publishing and collectables, products from FIFA's Commercial Affiliates will complete the assortment of goods.

Mike Fitzsimmons, Delivery Agent CEO said: “We are delighted to be working with Global Brands Group on this prestigious project. The FIFA World Cup is the most-watched and supported sporting event in the world, so there will be an immediate fan base for the FIFA official branded product range.”

Simon Hawkins, SVP & GM, Global Brands Group said: “The e-commerce site is a key project for us within our FIFA license. We are confident that Delivery Agent will create a digital platform that satisfies global demand and offers customers a unique and efficient user experience.”

Global Brands Group

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