Online marketing campaign for Muscle Flex VATA Brasil

23 Dec '09

2 min read

Muscle Flex Inc. announced details of its online marketing strategy for its Muscle Flex VATA Brasil Sports and Active Wear Collection planned for January 2010.

Muscle Flex Inc. plans to initially launch the Muscle Flex VATA Brasil line with a focused and targeted online campaign that will include a number of component parts to market the brand directly to a female fitness audience from ages 25-55. To this end, Muscle Flex will engage in a strategy that will achieve the following:

1. Increase its search rankings on all major search engines for the key words associated with female fitness which includes: female fitness, workout apparel, yoga apparel, women's active wear, Brazilian sportswear and girl's fitness clothing to name a few
2. Engage in targeted display ads as well as word ad advertising on search engine results
3. Engage in targeted display ads as well as word ad advertising sites that are synonymous with the Muscle Flex VATA Brasil target audience.
4. Database development and capture through MuscleFlexVATA.com and MuscleFlex.com
5. Cooperative marketing initiatives with other sports and athletic orientated websites
6. A Muscle Flex VATA Brasil loyalty program and repeat customer promotion
7. Additional online marketing that maximizes click through results or the Muscle Flex VATA Brasil demographic

The website, is nearing completion. One of the main efforts in marketing the brand and monetizing web traffic is providing customers with a vast amount of descriptive photos and rich imagery of the Muscle Flex VATA Brasil pieces that inspires purchases, return visits and word of mouth advertising.

The Muscle Flex VATA Brasil website is nearly complete. Additional photos are being added of the collection as well as ensembles to provide a robust and visually exciting experience for the consumer.

Muscle Flex Inc

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