Home / Knowledge / News / Information Technology / Online marketing campaign for Muscle Flex VATA Brasil
Online marketing campaign for Muscle Flex VATA Brasil
23
Dec '09
Muscle Flex Inc. announced details of its online marketing strategy for its Muscle Flex VATA Brasil Sports and Active Wear Collection planned for January 2010.

Muscle Flex Inc. plans to initially launch the Muscle Flex VATA Brasil line with a focused and targeted online campaign that will include a number of component parts to market the brand directly to a female fitness audience from ages 25-55. To this end, Muscle Flex will engage in a strategy that will achieve the following:

1. Increase its search rankings on all major search engines for the key words associated with female fitness which includes: female fitness, workout apparel, yoga apparel, women's active wear, Brazilian sportswear and girl's fitness clothing to name a few
2. Engage in targeted display ads as well as word ad advertising on search engine results
3. Engage in targeted display ads as well as word ad advertising sites that are synonymous with the Muscle Flex VATA Brasil target audience.
4. Database development and capture through MuscleFlexVATA.com and MuscleFlex.com
5. Cooperative marketing initiatives with other sports and athletic orientated websites
6. A Muscle Flex VATA Brasil loyalty program and repeat customer promotion
7. Additional online marketing that maximizes click through results or the Muscle Flex VATA Brasil demographic

The website, is nearing completion. One of the main efforts in marketing the brand and monetizing web traffic is providing customers with a vast amount of descriptive photos and rich imagery of the Muscle Flex VATA Brasil pieces that inspires purchases, return visits and word of mouth advertising.

The Muscle Flex VATA Brasil website is nearly complete. Additional photos are being added of the collection as well as ensembles to provide a robust and visually exciting experience for the consumer.

Muscle Flex Inc

Must ReadView All

Courtesy: Reliance Industries

Textiles | On 24th Apr 2017

Reliance’s FY17 revenue from petrochemicals up 12.2%

Increase in prices across polymers and polyester chain has...

Textiles | On 24th Apr 2017

India, Kazakhstan to increase cooperation in textiles

Indian and Kazakhstan are deliberating upon increasing cooperation in ...

Textiles | On 24th Apr 2017

GST reflects 'One nation, One aspiration' spirit: Modi

Prime Minister Narendra Modi has said that the Goods and Services Tax ...

Interviews View All

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search