Epicor launches retail business intelligence solution
15 Jan '10
4 min read
La Senza Leverages BI to Get More in Touch with Customers
One leading retailer leveraging Epicor's new Retail Business Intelligence 2.0 solution is La Senza, which sells lingerie, personal care and beauty products.
La Senza Lingerie is the ultimate shopping destination for a vast array of exclusive high quality branded lingerie at affordable prices. Offering women a unique shopping experience with outstanding lingerie presentation in a beautiful and intimate environment, La Senza offers everything from bras and panties, to sleepwear, loungewear, bodycare and accessories. La Senza Corporation operates more than 320 La Senza Lingerie, La Senza Express, throughout Canada. In addition, 487 La Senza and La Senza Girl stores are operated internationally in 45 other countries through its franchise-operated stores.
"Prior to using Epicor's BI solution, our team spent a lot of time gathering and managing data within our spreadsheet systems," said Martin Thibodeau, Vice President of Information Systems at La Senza. "Utilizing Epicor Retail Business Intelligence 2.0, we now present information instead of data. Our reporting process greatly benefits from Epicor's solution, which results in better decision-making and more efficient use of our resources."
Today, many of the world's leading retailers utilize Epicor Retail solutions and services to become more profitable, productive, competitive and eco-friendly. Epicor's solutions use the .NET Framework, Microsoft's platform for building applications, to improve business operations and meet the evolving merchandise and service expectations of today's cross-channel shoppers. Epicor delivers comprehensive retail management solutions to enterprises in all tiers -- from regional chains to multichannel global brands. Retail customers include hundreds of marquee names, from Aéropostale, American Eagle Outfitters, and Ann Taylor to Zales and Zumiez.