GreenXchange in conjunction with sportswear giant Nike

28 Jan '10

4 min read

GX was built by a team of developers on salesforce.com's cloud computing platform, enabling the collaborative innovation at the heart of the GX mission. “The founding members share a vision for bringing about positive change through better collaboration,” said Marc Benioff, chairman and CEO, salesforce.com. “The business of changing the world is something today's leading companies need to take an active role in, and we are proud to be a part of that effort.”

“Yahoo! is encouraged by the GreenXchange's commitment to accelerate the learning curve for energy efficiency, sustainable technology, and sustainable business practices, through open innovation,” said David Dibble, EVP of service engineering, and operations, Yahoo! Inc. “The GreenXChange fosters cross-industry collaboration to increase the adoption of sustainable best practices, in a manner that's good for the planet and good for our individual businesses.”

The benefit of placing intellectual property on GX is that it gives the IP owners the ability to choose the licensing approach they feel comfortable with – from research and attribution recognition to non-competitive use and simple fee structures.

By making private intellectual property visible and usable, the aim is to accelerate the development of green innovation. The launch of GX is the first step in a journey towards more sustainable innovation, and the more companies that post their IP the faster the journey.

Nike Inc

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