Rica Lewis deploys TAGSYS' RFID for Fashion solution

28 Jan '10

2 min read

TAGSYS, leading provider of item-level RFID infrastructure, announces the deployment of its 'RFID for Fashion' solution by Rica Lewis, leading supplier of jean apparel to major European retail stores such as Carrefour, Auchan and Intermarché. TAGSYS' RFID solution provides Rica Lewis complete real-time visibility of its merchandise from distribution to Point of Sales, enabling improved product availability and increased sales.

Rica Lewis sells over 5 million pairs of jeans each year and has invested in TAGSYS' RFID technology to increase its sales and enhance customer's experience through improved product availability. Each Rica Lewis sales manager is equipped with portable RFID readers to perform rapid inventory of RFID enabled items directly on the retailers' sales floor. Initial results demonstrate that the duration of the previously manual inventory process has been reduced by over 80%, making the sales manager available for high value activities such as merchandising and customer interaction.

After the inventory process, RFID data collected is sent to the logistics center allowing for a much more efficient order preparation and shipping process. Thanks to RFID, the entire supply chain is optimized to better manage processes in the distribution center and provide greater product availability at points of sale.

“Thanks to TAGSYS, our sales managers are able to spend more valuable time in the field with their customers and deploy new merchandising solutions, a key element of Rica Lewis' shop in shop concept.” said Dominique Lanson, General Director for Rica Lewis. “As a leader on the jean's market, we are proud to be one of the first companies to deploy this technology directly on the floor of major retailers and take an important step towards greatly improving the efficiency of retail distribution.”

“This deployment is a result of close collaboration in integrating an end-to-end infrastructure solution tailored to the retail distribution application.” explains Didier Mattalia, Sales Director at TAGSYS. “Deploying a complete RFID solution into a new distribution model, from a specific brand's logistics centers to multiple points of sale at large retail stores, is a demonstration of the efficiency and applicability of RFID technology in all types of Fashion & Apparel supply chains.”

TAGSYS' RFID infrastructure includes UHF RFID tags, RFID printers, RFID tunnels, portable RFID readers and fixed RFID stations, all integrated into the existing IT system through e-connectware, TAGSYS' RFID administration tool to seamlessly manage and monitor RFID devices and data in real time.

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