Adgregate's ShopAds - perfect engagement vehicle for Moxsie

02 Feb '10

2 min read

Adgregate Markets, the leader in transactional advertising and distributed commerce technology, announced it has launched the industry's first ever apparel ShopAds for Moxsie.com, a cutting edge apparel boutique focusing on independent fashion and designers. Moxsie is using ShopAds to bring exclusive, limited-time deals through highly targeted ads on fashion web sites like Racked.com.

ShopAds allow Moxsie to acquire new customers and increase brand engagement by allowing impulse shopping from fashionistas looking for new styles and hot deals. In addition to engagement metrics, Adgregate's analytic tools allow brands to understand all aspects of "purchase intent" metrics, from dwell time around products, cart abandonment rates, to actual sales conversions. These metrics combined produce a much more insightful look into the 'big picture' for a brands' conversion funnel.

"Adgregate's ShopAds are a perfect engagement vehicle for Moxsie to provide customers seeking independent fashion merchandise at the point of contact," said CEO Jon Farhner, Moxsie. "To us, ShopAds provides more than conversions; it also enables customer engagement early in the shopping experience, so that they have the convenience of purchasing within the ad if they choose. ShopAds also imprints a potential customer with our brand, incentivizing them to visit our site later for further engagement."

Adgregate Markets is the first company to offer major apparel retailers and brands with the ability to launch interactive, distributed commerce advertising campaigns that can be deployed through ad networks, mobile networks, and social networks. According to eMarketer, online retail sales are predicted to grow by 11.5% to $157.6B in 2011; 20% of which is tied to apparel sales. Adgregate's entrance into online apparel represents yet another significant win for the leader of distributed commerce.

"Apparel is a great showcase of how our technology can, not only deliver true conversions for brands, but also engage a user at the point of discovery to browse, shop, and ultimately show purchase intent," states Henry Wong, CEO, Adgregate Markets. "We believe online apparel sales will be a significant contributor to our overall growth. We're proud to be partnering with a highly regarded specialty brand like Moxsie for our debut in this market."

Adgregate Markets Inc

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